Malibu: Cindy Crawford channels her 1992 Super Bowl Pepsi commercial look in a nostalgic social media post, sparking enthusiasm among fans. Her enduring connection to the brand reflects the resurgence of vintage-inspired fashion and highlights her lasting influence in the industry.
Cindy Crawford, the iconic supermodel, made headlines over the weekend as she emulated her legendary look from the 1992 Super Bowl Pepsi commercial. The 58-year-old star posed on the balcony of her Malibu residence, sporting a white tank top and cut-off blue denim shorts, reminiscent of her appearance in the famous advertisement that originally captivated audiences more than three decades ago. Crawford held a can of Pepsi in her hand, a nod to the beloved beverage she is synonymous with, although, unlike the original commercial, she opted to go barefoot instead of wearing the red high-heeled pumps she sported back then.
In her social media post accompanying the photograph, Crawford quipped, “Pre-game drink… still at it,” implying her continued connection with the brand and her enduring relevance in the fast-paced world of fashion. Fans reacted enthusiastically, with one admirer commenting, “And you look as beautiful as ever! ??,” while another remarked, “Still GOT it.” The nostalgia surrounding her recreation of the moment highlights the powerful impact of vintage-inspired fashion and its resurgence in modern collections.
Crawford’s homage to her past is part of a broader trend in retro fashion that has seen elements from the past make a significant comeback. The celebrated model isn’t new to this kind of revival; she has previously revisited her iconic Pepsi commercial numerous times. In 2016, she collaborated with James Corden to parody the spot, showcasing her ability to blend humour and retrospection. Additionally, in 2018, she joined her son Presley Gerber and a host of celebrities, including Jeff Gordon and Kyrie Irving, to recreate the famous ad once more.
Reflecting on the lasting legacy of the commercial, Crawford noted in an interview with the Associated Press that it transformed her interactions with the public. “It was one of those moments in my career that when I walked down the street, people were like, ‘Pepsi!’ Or I’d be at a bar and people would send me over a Pepsi,” she revealed. Furthermore, she highlighted the cultural significance of the moment, stating that many women still choose to dress up as her from the iconic commercial during Halloween, illustrating how the imagery has permeated popular culture.
Crawford’s ties to the brand extend beyond mere advertising. In 2021, she revisited the set where the original commercial was filmed, lending her support to the American Family Children’s Hospital in Madison, Wisconsin. This cause holds personal significance for Crawford, as it was the same hospital that treated her younger brother, Jeffrey, who tragically passed away from leukemia at the age of three.
The model’s legacy continues to resonate today. In 2023, she further cemented her ties to the commercial by recreating a segment of it for the music video “One Margarita” by One Chick Angel. This enduring connection to her past both highlights Cindy Crawford’s status as a timeless fashion icon and reflects the cyclical nature of vintage-inspired fashion that continues to captivate new generations while celebrating historic moments in the industry.
Source: Noah Wire Services
