Bandung-based Classiconesia is shifting its focus to the running sports sector, launching 13 new products under its Classico Strive line to meet the growing demand in the community.
Classiconesia, a sportswear brand based in Bandung, Indonesia, is making strides to enter the running sports sector, significantly expanding its market focus. Historically recognized for its production of jerseys and futsal equipment, the brand has recently launched 13 new articles under its newly introduced ‘Classico Strive’ line, specifically aimed at runners.
In a recent meeting held in Bandung on February 24, 2025, Classiconesia’s owner, Lendra Adhytio, addressed the company’s plans to broaden its offerings beyond futsal and soccer. “As time goes on, we want to develop our market as well. So the idea is to increase the production of jerseys and sports shirts. Originally focused on futsal and soccer, now we are also venturing into running to encourage more sports activities,” Lendra said.
This shift comes at a time when running is gaining traction, particularly within Bandung, where interest in the sport continues to rise. Lendra noted that the growing number of running communities across various cities has created a fertile market opportunity. He expressed optimism regarding this trend, stating, “The running trend has really exploded, I mean, in terms of community, there are many already, which is why we created Classico Strive to accommodate friends who run as well.”
The increase in running events, often held on a weekly basis, further emphasizes this sport’s popularity. Lendra identified this surge in running participation as an aspect that the company aims to tap into, with the anticipation of more spectators and participants engaging in this form of exercise. By catering specifically to runners, Classiconesia is positioning itself to meet the evolving demands of fitness enthusiasts in the area.
Overall, the company’s expansion into running sports represents not only a strategic business move but also a response to the changing dynamics of sports in Bandung and beyond.
Source: Noah Wire Services
