Colin Behr returns to his Iowa roots with the Wardrobe Theory Project, promoting mindful consumption and sustainability in fashion.
Colin Behr has made a notable return to his Iowa roots with the launch of his “Wardrobe Theory Project,” an exploration of clothing and identity that debuted on February 22 at the Dust Collective in the East Village. The event gathered a range of local creatives, all eager to engage with Behr’s unique artistic vision and to peruse his curated wardrobe showcased in a new 140-page magazine.
Behr, who has extensive experience in the fashion industry highlighted by his work on iconic sneaker designs for Nike and murals in the community, conceptualized the Wardrobe Theory Project during a significant trip in November 2019. On a flight from Busan, South Korea, to Tokyo, he found himself contemplating a new direction for his creativity. “What if I didn’t design something new? What if I explored what’s already in my closet?” he posed to himself, leading to a transformative personal challenge.
Behr committed to not purchasing any new clothing for a year—though it eventually extended to two years. Throughout this period, he meticulously documented an inspiring array of 200 outfits, utilizing available light for the photographs. This process was not just about utilizing what he already owned but also involved mending, experimenting, and redesigning items to reflect his evolving style preferences. “My Birkenstock Bostons got new rubber outsoles,” Behr noted, explaining his hands-on approach, which included patching holes and altering garments for better functionality and aesthetic appeal.
The Wardrobe Theory Project stands as a counter-narrative to the prevailing trends of fast fashion and consumerism. By sharing his journey, Behr aims to connect with others over the theme of creative restraint, offering insights into thoughtful consumption. “At the end,” he stated, “I felt more at peace with my choices, more in control of what I added to my life and more authentically like myself than I ever have before.”
The inaugural issue of the project includes a variety of features, such as an essay by Ryan Lynch discussing personal style, a profile of the Dust Collective—which emphasizes sustainability, upcycling, and clothing repairs—and a spotlight on a Portland tailor shop run by Vietnamese sisters since the 1980s. Additionally, Behr shares his 50 favorite pieces from his wardrobe, detailing their acquisition, technical characteristics, and sentimental significance.
Through the Wardrobe Theory Project, Behr is fostering a community in Des Moines committed to mindfulness and sustainability in fashion. Those interested in exploring these themes further can find more information at wardrobetheoryproject.com.
Source: Noah Wire Services
