London: COS is set to launch a new collection for the 2025 Lunar New Year, featuring limited-edition bags and charms inspired by themes of renewal. The collection highlights a commitment to quality and sustainability while showcasing unique designs infused with symbolic meanings.
As the 2025 Lunar New Year approaches, COS, the London-based fashion brand, is making a distinctive mark with a new campaign to celebrate the Year of the Snake. The collection, set to debut in January, encapsulates the themes of fresh beginnings, renewal, and opportunity, showcasing limited-edition bags, bag charms, and a capsule of seasonal ready-to-wear pieces featuring a fresh colour palette.
Emphasising quality and sustainability, COS is renowned for its iconic wardrobe pieces that combine function with timeless style. The brand takes a bespoke approach to design, focusing on innovative, enduring creations that reflect contemporary culture. A commitment to sustainability is evident in their practices, as they frequently integrate experimental design details and material innovations, ensuring a conscientious approach to fibre usage, whether recycled, renewed, or sustainably sourced.
At the heart of this year’s Lunar New Year collection, four repurposed leather bag charms stand out, merging modern design with traditional knots symbolising new possibilities. Each charm features hand-made decorations that showcase unique variations, reflecting individual expression. Complementing the charms are mini bags available in leather and suede, which allow for personalised combinations based on preferred colours or individual sentiments.
The designs incorporate symbolic meanings: the Cross knot is associated with good fortune, augmented by Yellow Jade, known to represent a long life. The Peace knot, alongside its Clear Quartz stone, is believed to promote peace and harmonious energy. The Ice Blossom knot is thought to help realise dreams, while the Jade gem is linked to attracting wealth, success, and love. Furthermore, the Double Ear knot signifies a union between two individuals, paired with the Rose Quartz that embodies all forms of unconditional love.
In addition to the unique accessories, COS is rolling out a capsule collection of ready-to-wear pieces inspired by the vibrant hues of spring. These designs celebrate the harmonious coexistence of nature’s elements, marking new life and renewal. The collection features soft knitwear, tailored pieces, and accessories, all designed to embody the spirit of the changing season.
The collection will be available for purchase online and in selected COS stores beginning January. Exclusive artwork associated with the collection will also be exhibited in select locations across China, Singapore, and Malaysia, further immersing shoppers in the celebrations associated with the Lunar New Year.
Source: Noah Wire Services
