The fashion brand marks its fifth anniversary with impressive sales growth and new product launches, while emphasizing ethical practices and team collaboration.
Damson Madder, a fashion brand that emerged during the COVID-19 pandemic, is celebrating its fifth anniversary with significant growth and expansion. Founded by Emma Hill, the brand has quickly established itself as a notable presence in fashion, gaining visibility through endorsements from celebrities and social media, particularly TikTok. Over the past year, Damson Madder has reportedly seen a remarkable 402% increase in sales, with an impressive 636% of that growth coming from the United States.
This milestone comes as the brand recently launched its Spring/Summer 2025 collection and introduced a new line of accessories. Hill, who emphasizes a commitment to quality and ethical standards, highlights the importance of engaging with her team about product preferences. In a discussion with Marie Claire, she noted, “I love to try everything on,” emphasizing the collaborative approach taken in reviewing designs and gathering feedback within the team.
Damson Madder’s milestone is also marked by the launch of a pop-up event in London that showcased their latest eyewear category and the new Spring/Summer collection. The event also featured a ‘birthday nonprofit collection,’ with proceeds benefiting Wen, an organization dedicated to environmental justice and equity issues affecting women. Hill has emphasized that creating a joyful brand experience is pivotal, stating, “There’s a lot of seriousness in the world, so it’s nice to be able to make people smile and have fun.”
Hill’s personal life and routines also reflect her commitment to balance and productivity. When discussing her early mornings, she shared, “When I wake up, I always try to squeeze in a 10-minute meditation.” As a mother of two, she describes breakfast preferences and her work commute, which includes listening to motivational podcasts to set her mindset for the day. Her morning routine typically involves reviewing design samples during a 10:00 AM meeting with her team, where they discuss essential details such as colors and fabrics.
With a focus on quality control, Hill explained how her previous experience as a buyer has shaped her perspective on maintaining high standards within the brand. She stresses the importance of a strong network for support when navigating the challenges of entrepreneurship, highlighting that while the journey can be demanding, the rewards are significant.
Reflecting on her work environment, Hill expressed gratitude for her team, describing them as “a collective of highly ambitious and talented individuals,” which contributes to a collaborative and enjoyable workplace. As part of her daily routine, she has adopted a high-protein meal delivery service, illustrating her focus on efficiency amidst her busy schedule. After leaving the office, Hill spends time with her children and shares quiet evenings with her husband, further underscoring the balance between her professional and personal life.
Damson Madder’s trajectory showcases the brand’s rapid ascent in the fashion industry and Hill’s steadfast commitment to quality, ethics, and joyful representation in response to the evolving landscape of consumer preferences.
Source: Noah Wire Services
