David’s Bridal introduces The Edit by DB Studio, a new collection offering trendy, affordable styles for special occasions and everyday wear, with the first release set for April 1st.
David’s Bridal, a well-known retailer in the wedding and special occasion market, is expanding its offerings beyond bridal fashion with the introduction of The Edit by DB Studio. This new diffusion brand aims to provide consumers with trendy and affordable styles for both special and everyday occasions. The first release will feature nine curated collections totaling over 60 pieces, slated to launch on April 1st, with future collections scheduled for quarterly release starting in the second quarter of 2023.
The range of dresses will cover various categories including bridal, bridesmaids, and junior occasions, with prices beginning at $49.95. Notably, the collection will also be available on David’s first-ever Amazon storefront, set to launch in May, in addition to the company’s own website.
Kelly Cook, CEO of David’s Bridal, commented on the initiative, stating, “The Edit by DB Studio marks an exciting new chapter for David’s and how we can best serve our customers – bringing trending fashions to shoppers in real-time in a way that’s never been offered before.” She emphasized the line’s focus on celebrating moments in life, regardless of size, and providing contemporary styles at accessible price points.
In terms of price structure, bridal gowns will range from $99.95 to $299.95, while bridesmaid dresses will start at $69.95. Junior occasion dresses are listed from $49.95 to $69.95, and adult occasion pieces will be priced between $59.95 and $79.95. Purchases made through David’s website will also allow customers to earn points through the company’s Diamond Loyalty program.
This new launch marks a strategic move for David’s Bridal as it seeks to adapt to evolving consumer trends and demands, offering a variety of options for significant life events alongside everyday needs. The Edit by DB Studio represents a significant step in David’s broader efforts to attract a wider customer base and enhance its competitive standing in the retail market.
Source: Noah Wire Services
