Áwet Woldegebriel showcases his latest collection in Asmara, merging Italian craftsmanship with Eritrean tradition while celebrating his roots.
Designer Áwet Woldegebriel recently made a significant return to his homeland of Asmara, Eritrea, to unveil his latest collection for Áwet New York, showcasing both men’s and women’s fashion for fall 2025. This presentation marked Woldegebriel’s first official visit back to Eritrea since he left as a teenager, making the event even more poignant as he brought a piece of his creative vision infused with the essence of his native culture.
Titled “Asmara,” the collection pays homage to the men and women of Asmara, including a personal nod to Woldegebriel’s father, Goitom Woldegebriel, a master tailor who inspired his son’s appreciation for the fine art of tailoring. The collection weaves together the intricate Italian craftsmanship that has shaped modern fashion with the rich ingenuity of Eritrean artisans. In doing so, it captures the unique style of Asmara, which is deeply influenced by the city’s colonial history and the indomitable spirit of its people.
The fashion presentation was arranged in collaboration with the Permanent Mission of Eritrea to the United Nations in New York and the Eritrean Commission for Culture and Sports. It was open to the public, providing an inclusive atmosphere that welcomed citizens to experience the intersection of fashion and cultural heritage. The evening commenced with an official opening ceremony led by the minister of the Eritrean Commission for Culture and Sports, setting a celebratory tone for the entire event.
Attendees were treated to a vibrant showcase of traditional dances representing Eritrea’s diverse nine ethnic groups, one of the many highlights that elevated the experience beyond mere fashion. Integral to the event was the Eritrean coffee ceremony, a cherished tradition that invites communal gathering and conversation. Guests were greeted by the inviting aroma of freshly roasted coffee beans, as a host meticulously prepared the coffee, symbolizing the importance of hospitality and connection in Eritrean culture.
Woldegebriel emphasized that the aim of incorporating such cultural experiences into the fall 2025 presentation was to honor not only the craftsmanship and storytelling inherent in the designs but also the communal ethos that defines Áwet New York. This approach creates a rich narrative around each piece, going far beyond aesthetics to celebrate the spirit of Eritrean tradition and creativity.
The entire evening was designed to immerse guests in the heart of Eritrean cultural practices, reflecting the deep bond Woldegebriel has with his roots and fostering a sense of pride in the legacy of his homeland.
Source: Noah Wire Services
