In a recent interview, Desolina Suter, creative director of Premiere Vision, reflects on the fashion industry’s shift towards creativity, sustainability, and meaningful products amidst changing consumer demands.
Desolina Suter, the creative director of Premiere Vision and a noted trend forecaster and style consultant, shared her insights on the current state of the fashion industry during a recent interview with The SPIN OFF. Suter described a pivotal moment for companies seeking to navigate existing and future challenges through innovative approaches to creativity and style.
Premiere Vision is undergoing a comprehensive transformation that includes a reconfiguration of its trends area. This overhaul integrates high-research workshops and features producers of distinctive pieces, aiming to enhance the experience within its Maison D’Exception section. Suter noted a collective shift in the industry towards a renewed focus on creativity and value in fashion. She stated, “I think that now the industry feels the need for creativity and to restore meaning and value to fashion,” emphasizing that enduring consumer behaviors reflect a demand for products that possess true worth beyond mere profit margins.
Suter articulated the necessity for companies to justify the price of their products, highlighting that “true value can be creativity, quality, and eco-responsibility.” In her view, to command higher prices, producers must demonstrate the exceptional qualities of their artifacts, ensuring consumers feel confident in the longevity and value of their purchases.
The narrative surrounding fashion is evolving, according to Suter, as the industry moves away from “disposable” trends. She emphasized the importance of offering products that resonate with consumers: “We need to regain the sense of things in order to offer products that make sense for the end consumer to buy.”
In discussing the latest edition of the fair, Suter highlighted the inclusion of artisans from around the globe showcasing their unique creations. The emphasis lies on the connection between craftsmanship and industrial manufacturing to create a more pertinent narrative in fashion today.
Among the innovative materials featured was “Superlativa,” a resource developed from oyster waste—leftover remnants from culinary uses that are transformed into buttons, accessories, and even high-end ski designs. This material, which is CO2-negative as oysters consume carbon dioxide, contributes to an environmentally sustainable approach while maintaining high quality; Suter mentioned that these skis retail at €55,000.
Artisanal companies showcased included Atelier Aurelia Leblanc, known for weaving glass tubes into textiles used by high-profile brands including Dior and LVMH. Suter described the textures created from these materials as reflective of an upcoming trend dubbed “Refresh,” which draws inspiration from natural motifs resembling ice.
Other examples included Soy Come Soy, which revives traditional Swiss straw weaving techniques, blending rustic craftsmanship with refined aesthetics that lend immense value to the otherwise commonplace material. Cecile Feilchenfeldt Knitwearstudio Paris, a craftswoman who created hats for Dior’s latest show, was also highlighted for her exceptional yarn work that bridges the gap between accessories and fabric.
The intersection of artistry and industry is seen as vital for ensuring that the knowledge and heritage of craftsmanship thrive within modern production. Suter affirmed that this new promotion model has been positively received by exhibitors, helping to cultivate a richer dialogue between the two sectors, thus ensuring the preservation of cultural heritage while nourishing the industry.
Source: Noah Wire Services
