Devon Lee Carlson unveiled her sustainable fashion collection in collaboration with Reformation at a star-studded launch event in Beverly Hills, showcasing vintage-inspired designs made from eco-friendly materials.
Devon Lee Carlson celebrated the launch of her collaboration with Reformation on Friday, March 28, 2025, at La Dolce Vita in Beverly Hills. The event attracted numerous notable guests and showcased a vibrant collection that blends sustainability with vintage-inspired design.
Carlson, an influencer and co-founder of Wildflower Cases, made a striking entrance in a pink ensemble from her new collection—specifically, the sheer “Lula” top with a tie and the matching low-waist “Olivia” skirt, both crafted from sustainable materials such as organic cotton, Tencel lyocell, and deadstock fabrics.
The collection, which officially launched on Monday, features 20 pieces, including dresses, two-piece sets, low-cut denim, tees, and various accessories that reflect a feminine flair and vintage aesthetics. Prices for the items in this collection range from $78 to $398, and they are available for purchase both online and at Reformation retail locations.
Among the attendees at the launch party were several prominent figures, including Carlson’s boyfriend, Duke Nicholson, as well as celebrity guests like Kim Petras, Dixie D’Amelio, Finneas, Sara Sampaio, and Adwoa Aboah. Petras and D’Amelio notably modeled the Loonette dress from the collection, showcasing two colorways—ivory and blue—featuring a pleated bodice, daisy eyelets, heart-shaped buttons, and a relaxed skirt adorned with a bow detail at the back.
Nicholson, known for his connections to Hollywood, and Carlson both have a penchant for vintage style. Last year, they collaborated on a campaign for the George Cortina for Jacques Marie Mage eyewear collection, drawing inspiration from the sultry aesthetics of the 1970s with references to Nicholson’s famous grandfather, Hollywood icon Jack Nicholson, and Carlson’s homage to his former partner, Anjelica Huston.
This collaboration with Carlson marks another significant release for the LA-based sustainable brand Reformation. The company had recently introduced its swimwear collection in early March, featuring minimalist bikini tops and one-piece swimsuits, as well as an impactful Valentine’s Day campaign in February. That campaign featured a tattoo-free Pete Davidson and achieved a media impact value of $1.2 million within just 48 hours.
Source: Noah Wire Services
