Europe: Diane von Furstenberg has partnered with Zalando as its exclusive retail partner across Europe, aiming to connect with a younger audience and elevate the brand’s presence in the market through a consumer-focused marketing campaign and commitment to empowering women in fashion.
Diane von Furstenberg, the renowned Belgian designer famed for the creation of the wrap dress, has officially entered into an exclusive partnership with Zalando, marking the online retailer as the sole retail partner for her eponymous brand across Europe.
Founded in 1972, Diane von Furstenberg’s brand has risen to prominence as a global luxury fashion label celebrated for its distinctive prints and a celebration of women’s femininity and sexuality. This new collaboration will see DVF products available exclusively on Zalando in all of its 25 European markets, positioning Zalando as the only multi-brand European retailer to offer the esteemed American brand.
The partnership is expected to leverage Zalando’s commitment to digital innovation to present DVF’s iconic silhouettes and vibrant prints to a new generation of fashion aficionados. “Zalando shares our vision to empower women and offer them quality clothes that make them feel confident,” said Diane von Furstenberg, as reported by TheIndustry.Fashion. She expressed enthusiasm about the partnership’s potential to connect with a younger audience.
Graziano De Boni, CEO of DVF, echoed these sentiments, stating, “Zalando is the ideal destination for DVF in Europe. It fits our DTC-focused global strategy of exclusive major retail distribution partnerships around the world.” This aligns with the brand’s ongoing efforts to modernise its retail approach.
Since 2018, Diane von Furstenberg has been part of Zalando’s portfolio of designer brands. The unveiling of the exclusive partnership will be celebrated through a consumer-focused marketing campaign that aims to highlight DVF’s legacy while engaging the future generation of fashion enthusiasts.
David Schneider, co-founder of Zalando, underscored the significance of this collaboration, remarking, “Diane von Furstenberg is a true fashion icon, and we’re honoured to partner with her and her brand.” He added, “Our shared values of empowering confidence and self-expression through fashion, paired with Zalando’s strategic focus on quality partnerships and inspiring storytelling, make this a great match.”
The partnership promises to not only elevate DVF’s presence in the European market but also to reinforce the brand’s commitment to empowering women through fashion. With an active customer base exceeding 50 million across Europe, Zalando is set to serve as a vital platform for the Diane von Furstenberg label, making its artistic vision accessible to a wider audience.
Source: Noah Wire Services
