Dior will debut a golf-inspired capsule collection designed by Kim Jones, coinciding with its pre-fall menswear release, merging classic styles with contemporary aesthetics.
On April 3, luxury fashion brand Dior will unveil a golf-inspired capsule collection designed by Kim Jones, the brand’s artistic director for menswear. This launch will coincide with the release of its pre-fall menswear collection. The collection merges aesthetics from Paris and New York during the early 1980s, emphasizing a style that is both contemporary and rooted in a classic sense of fashion.
Dior’s foray into golf apparel comes at a time when the sport is attracting a younger demographic, prompting luxury brands to focus on this emerging market. This trend follows Louis Vuitton’s collaboration with Tyler, the Creator, who has successfully integrated golfing attire into his streetwear line, Golf Wang, as well as its luxury offshoot, Golf le Fleur.
Dior’s collection is characterized by a preppy style, featuring items such as polo shirts, V-neck sweaters, Bermuda shorts, pleated pants, and blazers and jackets in muted checks. To incorporate a sportier vibe, the lineup includes items like velour tracksuits, reflective windbreakers, and argyle knits embellished with the brand’s signature CD Diamond logo. Complementing the clothing are accessories such as two-tone variations of the Saddle bag, a backpack, and the Hit the Road messenger bag, in addition to a logo-embossed black leather golf bag. Footwear includes the B33 sneakers, which will be reimagined in a check print with a fringed tongue that draws inspiration from traditional golf shoes.
The move to launch such a collection aligns with projections of significant growth in the global golf equipment market, which is expected to reach $27 billion in revenue by 2025. Statista forecasts an annual growth rate of 5.4% for the sector through to 2029, indicating a rising interest and potential profitability in golf-related fashion and equipment.
Both Louis Vuitton and Dior operate under the luxury conglomerate LVMH Moët Hennessy Louis Vuitton, which has been actively seeking to enhance its footprint in the sports domain. This strategic direction is evident through various sponsorships, including the Paris Olympics and Formula 1, in addition to partnerships with notable athletes. For example, British driver Lewis Hamilton recently featured in his inaugural Dior campaign, showcasing pieces from a lifestyle capsule collection that focuses on ski wear, thereby reinforcing the brand’s commitment to blending high fashion with sporting culture.
Source: Noah Wire Services
