The global direct-to-garment printing market is expected to reach approximately $1.34 billion by 2035, driven by advancements in technology and a shift towards personalized apparel.
The global direct-to-garment (DTG) printing market is projected to experience notable growth, with its value estimated to rise from $847.3 million in 2024 to $873.5 million by 2025. According to a report from Future Market Insights, the market is expected to achieve a compound annual growth rate (CAGR) of 4.4%, reaching approximately $1.34 billion by 2035.
This growth is attributed to several factors, including advancements in digital printing technology, the increasing popularity of e-commerce platforms, and a consumer shift towards sustainable and customized apparel. DTG printing, which allows for the direct printing of designs onto fabric with high detail and vibrant colors, has become a favored method for fashion brands and print-on-demand services due to its efficiency and flexibility.
DTG printing utilizes specialized inkjet printers to apply water-based inks directly onto garments without needing stencils or transfer sheets. This method caters to the modern consumer’s desire for unique, customized clothing and is particularly advantageous for small-scale production and on-demand orders, making it a cost-effective option for independent designers and online retailers.
The report highlighted that the rising consumer demand for distinctive clothing, combined with continuous technological innovations in printing efficiency and ink formulations, has propelled the market forward. For instance, the introduction of high-speed printers and eco-friendly inks aligns with growing environmental concerns among consumers. Innovations like automated curing systems are also enhancing print durability and color retention.
With the expansion of e-commerce platforms such as Etsy and Shopify, independent businesses can enter the custom apparel market with lower upfront costs. This capability is crucial for sectors beyond fashion, encompassing corporate apparel and personalized gifts, and reflects the increasing consumer preference for customization and personalization in fashion.
Ismail Sutaria, a lead consultant at Future Market Insights, commented, “Direct-to-Garment (DTG) printing is transforming the apparel industry with high-quality, on-demand customization. As tech advances, expect faster production, eco-friendly inks & expanding market reach.”
The report also noted that independent fashion brands are embracing DTG printing for its affordability and creative flexibility, allowing them to produce limited editions and test new designs without significant financial risk. DTG’s appeal extends to the corporate sector as well, where businesses are using customized apparel to enhance brand visibility and foster team cohesion during events.
Looking ahead, experts predict steady growth, with the U.S. DTG market expected to achieve a CAGR of 3.2% through 2035, while Germany in Western Europe is projected to grow at 2.1% in the same time frame. The market’s competitive landscape is also evolving, with major players like Seiko Epson Corporation and MIMAKI Engineering Co., Ltd. actively pursuing expansion and innovation within the sector.
Source: Noah Wire Services
