New York: DKNY launches its Spring 2025 Campaign with Lila Moss as the global ambassador, capturing the essence of New York through cinematic inspiration. The campaign showcases a modern collection, blending classic designs with contemporary style, marking a significant moment for the brand’s creative direction.
DKNY has announced the launch of its Spring 2025 Campaign, featuring Lila Moss as the brand’s new global ambassador. The campaign marks a shift from last season’s focus on literature to an emphasis on cinema, drawing inspiration from iconic films set in New York City.
Lila Moss, the daughter of supermodel Kate Moss, captures the essence of the campaign, which showcases the vibrant spirit of New York through a series of scenes inspired by classic movies. As a newcomer to the city, Lila brings a sense of confidence and personal style that aligns with DKNY’s youthful and modern aesthetic.
Jeff Goldfarb, Executive Vice President of G-III Apparel Group, remarked, “Lila as the next dynamic face of DKNY exudes energy that embodies our brand’s spirit, resonating with global consumers to create authentic brand connections.” This campaign is particularly significant as it reflects the continued legacy of fashion within Lila’s family, coinciding with Kate Moss’s appearance in the Donna Karan New York Spring 2025 Campaign.
Photographed by Mikael Jansson, the campaign features pieces from the “DKNY est. 1989” collection, which revisits and modernises classic designs. This collection showcases a versatile styling approach, combining elements like boxy striped polo shirts with denim shorts and oversized outerwear.
Jacki Bouza, Senior Vice President of Global Marketing and Communications at G-III Apparel Group, described the Spring 2025 Campaign as a critical moment for DKNY, underlining its commitment to creativity and accessibility. The campaign has launched across various platforms including social media, digital advertising, and influencer collaborations.
The new collection is now available on DKNY’s official website and select retailers worldwide.
Source: Noah Wire Services
