After 50 years, Double Bull is back with ambitious growth plans, aiming for ?100 crores in revenue and a significant retail footprint across India.
Mumbai has witnessed a notable development in the fashion industry as reputed men’s fashion brand Double Bull has announced its re-entry into the Indian retail market, coinciding with the commencement of its 50th anniversary. Originally established in 1974, Double Bull gained considerable recognition in the 1990s for its bold and vibrant party wear. Now, the brand is gearing up to revamp its strategies with ambitious growth plans targeting a revenue milestone of ?100 crores by the fiscal year ending 2031.
As part of its strategic vision, Double Bull intends to expand its retail presence significantly within the country. The company plans to enhance its footprint in multi-brand outlets (MBOs) and open over 50 exclusive brand outlets (EBOs) across 14 states in both urban and rural markets by the end of this year. In addition, the brand is set to make a foray into the burgeoning direct-to-consumer (D2C) space with the launch of a dedicated e-commerce site.
To support this new strategic direction, Double Bull has announced key leadership appointments aimed at revitalizing the brand’s approach. The brand’s CEO, Jatin Manodra, commented on this milestone, stating, “On the occasion of completing 50 years of Double Bull in the Indian retail industry, we are not only celebrating a significant milestone but also acknowledging the resilience and commitment that has defined our journey.” He elaborated on the ambitious revenue goals, mentioning that the target is to grow from the current turnover of ?35 crores to ?100 crores by the fiscal year 2031.
Double Bull aims to recapture its status as a prominent brand in party wear and beyond by combining its rich legacy with innovative strategies. The new vision focuses on offering high-quality, affordably priced apparel that reflects bold, innovative designs, thereby empowering self-expression among consumers. Manodra remarked on the brand’s unique position in the market, stating that “it is a remarkable offering that is currently missing in the Indian retail market,” while underscoring the brand’s commitment to cater to the evolving demands of the modern consumer.
Looking ahead, Double Bull is poised to introduce a new product portfolio that goes beyond party wear, encompassing versatile, high-quality garments suitable for various occasions. The brand is also exploring innovative fabric technologies to enhance sustainability and affordability, thereby aligning with contemporary fashion trends and consumer expectations. Through these concerted efforts, Double Bull is set to embark on an exciting new chapter in its storied history.
Source: Noah Wire Services
