Japanese fashion brand Doublet showcases collections that fuse innovative design and traditional craftsmanship while addressing contemporary societal themes.
The latest collections from Japanese fashion brand Doublet, spearheaded by designer Masaki Ino, embody a blend of innovation and traditional craftsmanship, reflecting contemporary societal themes while engaging the senses. Ino’s philosophy, articulated in a piece for Fashionsnap, emphasizes the importance of creating clothing that not only serves a function but also captivates interest and sparks conversation.
Doublet’s Spring/Summer 2024 collection, titled “NOW. AND THEN,” harnesses the influence of artificial intelligence (AI) in its creative process. Ino explicitly engaged with ChatGPT to generate design ideas, seeking feedback and inspiration. This collaboration suggests a harmonious coexistence with technology, as the collection incorporates elements from AI-generated images, accepting imperfections as part of the artistic appeal.
Items from this collection include denim pieces with foil prints and creatively distressed fabrics, where old and new aesthetics intersect. The designs evoke a sense of nostalgia while simultaneously projecting a futuristic vision, encapsulating the idea of learning from the past to inspire future innovations. This concept resonates with the proverbial Chinese saying “????,” meaning to learn from past knowledge for new insights.
The runway presentation, which showcased models riding balance scooters, combined humor with serious themes, prompting attendees to contemplate the stories behind the garments. Each piece is described as a reflection of street culture, encapsulating both fashion and social commentary in a light-hearted manner.
Looking ahead, Doublet’s Spring/Summer 2025 collection, themed “IDOL,” dives into the expanding notion of “oshi,” a Japanese term representing one’s favorite idol, encompassing a broad range of cultural figures and interests. The collection engages with recycling themes, featuring clothing made from repurposed materials, such as a striking blouson crafted from discarded apple peels, emphasizing the brand’s commitment to sustainability through playful design.
Ino’s approach is characterized by humor and a stimulating invitation to explore each piece’s creative background. The emphasis on recycling and reinterpreting waste communicates deeper messages about environmental responsibility and cultural appreciation.
Additionally, a collaboration between Doublet and ASICS has yielded the innovative “GEL-KAYANO 20” sneaker. Designed with color-changing materials inspired by cardboard packaging, the sneaker merges design with functionality, allowing for adaptation over time. This project illustrates Doublet’s goal of transforming seemingly unrelated items into valuable fashion statements.
As such, Doublet’s recent collections and collaborations highlight a significant trend in the fashion industry, where sustainability meets creativity. By incorporating elements of popular culture and environmental stewardship into their designs, Doublet invites consumers to engage with fashion in a meaningful way. The collections prompt reflection on personal interests and societal issues, while capturing the whimsical essence inherent in the spirit of modern fashion.
Source: Noah Wire Services
