In recognition of Women in Construction Week, Dovetail Workwear has launched a partnership with NoSo Patches, introducing eco-friendly patches aimed at promoting garment repair and personalization.
In a recent initiative coinciding with Women in Construction Week, Dovetail Workwear has unveiled a partnership with NoSo Patches, aimed at revolutionizing the way outdoor gear can be repaired and personalized. Both companies, founded by women, are dedicated to promoting sustainability through their innovative patches, which focus on extending the lifespan of clothing and reducing textile waste.
The collaboration results in custom patches created from deadstock fabrics sourced from Dovetail. These patches are available in various sizes and designs that draw inspiration from Dovetail’s popular outdoor and work gear silhouettes. This initiative seeks to transform garment maintenance from a mundane task into an avenue for creative expression. With these NoSo x Dovetail Workwear patches, customers can rejuvenate their well-loved work attire—be it pants, jackets, or other gear—exhibiting the unique journey of each garment through wear and resilience.
Sara DeLuca, co-founder and Vice President of Product at Dovetail Workwear, commented on the collaboration, stating, “NoSo x Dovetail Workwear tailored patches combine textile responsibility with fantastic tech that elevates fit-it-yourself fashion and gives well-worn Dovetail gear some love, allowing customers to keep wearing their faves and look fantastic doing it.” This sentiment reflects the brands’ commitment to sustainability and style.
NoSo Patches stands firmly on the principle that lasting products are inherently sustainable. The new patches are designed to highlight the value of cherished gear, thereby supporting their continued use over time. These patches are waterproof, durable, lightweight, and flexible, making them easy to apply. The application process involves three straightforward steps: peel, press, and heat-set, eliminating the need for traditional sewing methods.
Kelli Jones, Founder of NoSo Patches, emphasized the brand’s mission by stating, “Our mission has always been about making repairs cool and accessible. By using Dovetail’s high-quality excess workwear fabric, we’re creating patches that are a statement of circular creativity and environmental responsibility.”
Consumers can purchase these patches now at prices starting from $10.99 through both Dovetail Workwear’s and NoSo Patches’ websites. The collaboration showcases an innovative approach to sustainable fashion while supporting women’s initiatives in the construction and outdoor sectors.
Source: Noah Wire Services
