Bullish partners with easy-peasy to enhance its online presence for the Spring/Summer 2025 season, shifting focus from retail sales to direct sales through its own channels.

Bullish, a New York-based brand consultancy and investment firm, has assisted the children’s clothing brand easy-peasy in enhancing its direct-to-consumer strategy for the Spring/Summer 2025 season. Historically available through Walmart, easy-peasy has shifted focus to deepen its online presence and now aims to sell primarily through its own channels.

The brand, owned by the global children’s apparel manufacturer Garan, Inc., a subsidiary of Berkshire Hathaway, offers collections designed for children from newborns to five-year-olds, featuring interchangeable outfits made from soft, comfortable fabrics.

The campaign developed by Bullish includes retail images, advertising videos, website content, and a comprehensive communications strategy aimed at enriching the brand’s online footprint. Brent Vartan, General Partner at Bullish, emphasized the significance of the brand’s name, stating, “In developing the strategy for the campaign, we found that something really ownable, distinctive, and remarkable about easy-peasy was the namesake… It inspired us to tap into a set of values in parents today and create a visual world we referred to as ‘laissez faire.'”

The new campaign launched on February 14 and aims to project a lifestyle that resonates with both parents and children, portraying the ease of getting dressed through a playful and appealing narrative. With a blend of digital content and strategic marketing efforts, easy-peasy hopes to distinguish itself in an increasingly competitive market.

Consumers can now shop for the Spring/Summer 2025 collection directly through the easy-peasy website.

Source: Noah Wire Services