London: Elk & Bloom, a UK jewellery brand known for its hypoallergenic designs, leverages Linnworks’ inventory management software to streamline operations, enhance order accuracy, and maintain fast processing times, all while focusing on sustainability and ethical practices in the fashion industry.
Linnworks, a prominent provider of e-commerce inventory and order management software, has highlighted the impressive growth trajectory of Elk & Bloom, a leading UK fine gold and silver jewellery brand celebrated for its hypoallergenic, durable, and affordable designs.
Founded during the lockdown as a creative endeavour, Elk & Bloom transformed into a thriving business that meets the increasing demand for high-quality jewellery while prioritising sustainability, affordability, and inclusivity. The brand is dedicated to elevating standards within the fashion industry through its emphasis on thoughtful design and ethical production practices.
As Elk & Bloom expanded its product offerings to include over 200 Stock Keeping Units (SKUs), complete with various options such as gift boxes, chain lengths, and ring sizes, the manual management of inventory became increasingly untenable. Following a comprehensive exploration of inventory management systems, Elk & Bloom identified Linnworks as a solution capable of overseeing various operational facets, from asset management to product descriptions, inventory tracking, and multi-channel retail.
With the incorporation of Linnworks, Elk & Bloom was able to significantly enhance the management of its expanding product range and retail collaborations. This technological shift not only saved the company an immense amount of time but also mitigated human errors associated with manual processes, allowing for real-time updates across multiple sales channels. The efficiency gained enabled Elk & Bloom to concentrate on business growth rather than becoming overwhelmed by administrative tasks.
Dominique Croft, the owner of Elk & Bloom, remarked, “We have seen significant improvements in our ability to manage orders and grow our product range since we started using Linnworks. With new high street retailers and expanded platforms, we are now handling thousands of sales and have recently celebrated our 30,000th order.” Croft further commented on the efficiency brought about by Linnworks: “Our product range has grown from just a few SKUs to over 200, including more than 1,000 variants, all of which are easily handled across multiple sales channels. This in turn has significantly boosted our order accuracy, allowing us to process them with much greater precision.”
Elk & Bloom has achieved considerable improvement in order processing times as well, consistently completing orders within a 24-hour timeline, in accordance with its established policy. Croft stated, “Linnworks has made this much more efficient, helping us keep fast turnaround times even as our order volume has increased.”
Looking forward, Elk & Bloom intends to broaden its product range and continue innovating within the sustainable fashion sector. The brand is committed to exploring more eco-friendly materials, refining its manufacturing sustainability, and enhancing transparency in its processes.
Georgia Leybourne, Chief Marketing Officer of Linnworks, expressed enthusiasm about Elk & Bloom’s accomplishments, stating, “Elk & Bloom’s story demonstrates that sustainability and ethical practices are not just a niche in the fashion industry. When done correctly and supported by the right tools, they can form part of a sustainable future.” Leybourne added that Elk & Bloom’s focus on high-quality materials and ethical manufacturing, backed by Linnworks’ tools, has established the brand as a responsible and forward-thinking entity in the market. She concluded by expressing excitement about the company’s future developments.
Source: Noah Wire Services
