Los Angeles: Ella Titus, founder of Vellachor, combines antique-inspired nostalgia with sustainability. From sewing as a child in Iowa to debuting at New York Fashion Week, she shares her journey and influences, showcasing a unique blend of personal history and modern aesthetics.
Ella Titus, the founder of the emerging fashion label Vellachor, is redefining the boundaries of modern fashion by blending antiques-inspired nostalgia with a commitment to sustainability. In a recent interview with Loop Magazine, Titus provided insight into her journey from a young sewing enthusiast in Iowa to showcasing her designs at New York Fashion Week.
Titus’ passion for fashion ignited at the tender age of five when she began sewing with enthusiasm, akin to how many children collect stickers. This early interest evolved into a serious pursuit, prompting her to relocate from the tranquil surroundings of Des Moines to the vibrant city of Los Angeles. There, she cultivated her brand, Vellachor, which reflects a marriage of old-world charm and modern aesthetics. The founder draws significant inspiration from her experiences as a child, particularly her time spent exploring her grandfather’s antique store, a memory that continues to influence her creative process.
Beyond her role as a designer, Titus balances her professional commitments with a streamlined beauty routine, ensuring she remains camera-ready. Her regimen includes products tailored to enhance her natural features while also protecting her skin. Key items in her makeup kit include the Elemis Pro-Collagen Marine Cream, which is rich in SPF and essential for her fair complexion, and Fenty Beauty Pro Filter Primer, both of which help maintain her fresh appearance throughout her busy days.
As Vellachor gains recognition within the fashion industry, Titus remains deeply connected to her roots, infusing her designs with the stories and experiences that shape her vision. Her approach not only highlights her dedication to fashion but also underscores a larger narrative of personal history and creativity that resonates with her audience.
Source: Noah Wire Services
