Swedish designer Ellen Hodakova Larsson discusses her journey and innovative approach to fashion, emphasizing the importance of experimentation and a unique operational framework.

Ellen Hodakova Larsson, a Swedish designer, has quickly established herself as a noteworthy figure in the fashion industry since launching her eponymous label in 2021. Just two years after her graduation from the Swedish School of Textiles, Hodakova has garnered attention for her innovative use of upcycled materials and her distinctive approach to design, which blends technical skill with a playful sense of humor.

Hodakova’s work came into the spotlight when actress Cate Blanchett donned a top made of spoons, a striking piece that quickly went viral, showcasing the designer’s knack for merging artistry with whimsy. In a recent episode of Vogue’s podcast, The Run Through, Hodakova Larsson engaged in a discussion with Nicole Phelps and Vogue’s archive editor, Laird Borrelli-Persson.

During this conversation, Hodakova Larsson emphasized the importance of experimentation in her design process. “I think we need to try new things. It feels like there’s an era of doing things differently in so many ways that we have to just try things out,” she said. This philosophy is reflected in her journey as a young designer, where she highlighted that her brand’s evolution has been largely about learning from real-world experiences, stating, “I started my brand directly after graduating and it’s just learning by doing…you’re trying to find your own way in making it work.”

The discussion also touched on the business side of her label, where she expressed her aim to create a unique operational framework rather than conforming to existing industry structures. Hodakova Larsson’s approach is emblematic of a new generation of designers eager to innovate and redefine the parameters of fashion. The episode provides insight into her upbringing, her creative process, and her aspirations for the future of her brand.

Source: Noah Wire Services