London: As the country chic aesthetic gains popularity, propelled by shows like The Traitors, vintage elements such as tweeds and knitwear make a comeback. Stylist Ali Lees partners with Joules to curate essential pieces that blend tradition with modern fashion sensibilities, reflecting consumer interest in sustainable choices.
The country chic aesthetic has garnered significant attention throughout the winter season, significantly propelled by popular television shows such as The Traitors and The Rivals. This seasonal trend highlights a resurgence of vintage-inspired elements such as heritage tweeds, herringbones, and plaids, which were prevalent across the Autumn-Winter 2024 runways. Additionally, styles like Aran and Argyle knitwear have made a notable comeback, reflecting a broader cultural embrace of retro fashion.
In a notable partnership, British fashion retailer Joules has collaborated with stylist Ali Lees to curate a collection of four key staples that define the country chic look. This aesthetic reflects a history that transcends mere fashion; as Ali Lees explains, “‘Country chic’ clothes have been worn for decades by country estate owners and farming families owing to their warmth, weatherproofing and durability. Fashion trends often draw inspiration from the past, providing a sense of comfort through nostalgia.”
Recent trends confirm the growing popularity of this style, with the term ‘country style outfits’ experiencing a staggering 334,000 searches on TikTok within a mere week, marking a 422% increase in just the last 24 hours. This indicates a robust interest in styles that blend practicality with timeless elegance. Grassroots fashion roots, such as tweed jackets and Fair Isle jumpers, contribute to the aesthetic’s ongoing appeal. The craftsmanship and cultural significance of historical garments like Aran jumpers and tartan kilts further underpin the style’s enduring legacy, with an increasing number of shoppers seeking sustainable fashion choices that reflect their values.
For those looking to adopt the country chic style, Ali Lees outlines four crucial pieces that form the foundation of this look:
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Plaid: The incorporation of plaid, particularly in skirts paired with thick black tights, is essential. Alternatively, those who prefer trousers might consider cigarette-cut designs that embrace a Highland-inspired essence.
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Long Coat: Outerwear plays a pivotal role in achieving a polished country look. A long, tailored single-breasted wool coat in a neutral colour serves as an essential staple, while more relaxed options like barn jackets offer versatility for casual outings.
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Blouses: For the upper half, blouses are recommended. These can be layered under jumpers for a more sophisticated appearance or worn independently for a polished effect. Styles such as satin pussy-bow blouses or classic white shirts with unique cuffs are particularly encouraged.
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Boots: Footwear options include classic green wellies for those who enjoy outdoor activities, while chunky black zip-up mid-calf boots are suggested for more urban environments.
The aesthetic exemplified by Claudia Winkleman in The Traitors showcases an adept blending of various textures to establish a cosy yet stylish vibe. She incorporates a palette of neutral and earthy tones, allowing textures to dominate her look. Oversized chunky knits paired with elegant cashmere layered over satin blouses characterise her style. Claudia is often seen in tailored coats or blazers in tweed or herringbone, balanced with more casual waxed jackets based on her personal tastes.
Claudia’s success in presenting this aesthetic can be attributed to her versatility. As noted by Ali Lees, “Claudia’s outdoor and indoor wardrobe for The Traitors varies, which is always great for providing extra interest to the viewers at home.” Her indoor styles are marked by dramatic details that stand out, featuring materials such as velvet with vibrant lapels and intricate lace collars. Conversely, her outdoor scenes showcase a blend of wool tailoring with practical footwear choices like Wellington boots.
The careful attention Claudia pays to her wardrobe, alongside her skillful mixing of classical and contemporary pieces, has positioned her as a figurehead within the country chic movement. As fashion continues to evolve rapidly, it is clear that brands rooted in timeless traditions are finding ways to appeal to modern audiences while retaining their historical significance.
Source: Noah Wire Services
