Emmanuel Okoro discusses his journey as a designer, the challenges faced, and his mission to elevate Nigerian fashion on a global stage through his brand, Emmy Kasbit.
Emmanuel Okoro, a prominent figure in the fashion industry, is renowned for his brand, Emmy Kasbit, which artfully combines traditional African craftsmanship with modern design elements. His innovative approach harnesses the indigenous Akwete fabric, appealing silhouettes, and a strong narrative to elevate Nigerian fashion on a global stage. With a mission to reshape the perception of African fashion, Okoro’s work has gained recognition, reflected in accolades such as the Lagos Fashion Week Fashion Focus Fund, and has garnered the attention of fashion influencers worldwide.
In an exclusive interview with THEWILL DOWNTOWN, conducted by Johnson Chukwueke, Okoro shared insights into his journey, the motivations behind his work, and the challenges he has faced as a designer. He stated, “It’s always been about changing the narrative… I wanted to be one of those fashion designers who put African fashion on the global stage and tell African stories in the best possible way.”
Cultural preservation is a foundational element for Okoro, who emphasizes the importance of showcasing traditional techniques like Akwete weaving. He attributes his passion for culture to his father’s influence, reflecting on how a commitment to these traditional practices can inspire future generations. “Culture is one thing I believe has been left for us by our forefathers, and I think it’s also like a mandate that we have to preserve,” he explained.
When addressing the hurdles involved in launching a fashion brand, Okoro candidly acknowledged the initial difficulties in securing funding and mentorship. His involvement with Lagos Fashion Week, known now as The Green Access, provided critical opportunities for growth, motivating him to suggest that emerging designers pursue similar platforms. “I always tell people to find their voice and apply for things where you can meet people who can mentor you,” he noted.
Okoro’s brand gained significant traction following a pivotal moment at Lagos Fashion Week in 2017/2018, where he won the Young Designers Prize. This accolade not only provided financial support but also generated vital media exposure. “That collection was also the first time I used the Akwete textile… everything I have achieved today, I owe it to that particular moment,” he remarked.
Celebrating the growth of Emmy Kasbit, Okoro cites the opening of their first physical store in April 2023 as a significant milestone, along with dressing influential figures such as political leaders. “That alone was the biggest moment for me… opening the space in April 2023 was a major moment,” he expressed.
In terms of balancing traditional craftsmanship with contemporary fashion trends, Okoro highlights his goal to reinterpret cultural heritage in modern contexts. He averred, “What we do is that for each collection story we are telling, of course, it’s a reference… we are trying to promote a craft, so it’s more like bringing the old to the modern stage.”
The creative process for Okoro begins with cultural inspiration, often relates back to historical references from his Igbo heritage in Abia state. He emphasizes research and community engagement to ensure the authenticity of the stories behind his designs. According to Okoro, “We try to highlight the Eastern part of Nigeria… we look at past events and try to interpret them in a modern way.”
Looking ahead, Okoro envisions Emmy Kasbit expanding its global presence over the next five years. He anticipates establishing retail locations in cities such as London and Paris, despite the logistical challenges posed by import and export processes in Nigeria.
Encouraging aspiring African designers, Okoro offers practical advice based on his own experiences in the industry. “Just keep your heads up; the industry is not an easy one, and you will have a lot of challenges,” he advised, reinforcing the importance of persistent focus and goal-setting.
On a personal level, Okoro enjoys social gatherings and television viewing when he takes breaks from design work. He reflects fondly on how his upbringing, particularly his father’s influence, has shaped his fashion perspective, often revisiting family photographs for inspiration.
When asked to encapsulate the essence of Emmy Kasbit in three words, Okoro chose “luxury, African, and bold,” defining the heart of his brand and its mission to tell African stories through fashion with elegance and vigor.
Source: Noah Wire Services
