The new Bangalore-based brand targets urban millennials with high-quality clothing crafted from premium materials at accessible prices.
ENGYNE, a new premium menswear brand, is poised to make a significant impact in India’s fashion landscape by launching its first collection aimed at delivering luxury at accessible prices. Founded by Gnanaprakash, Karthikeyan K., Karthikeyan P., Ramesh Kumar, and Dinesh D., the brand’s inception is rooted in the founders’ experiences with global apparel giants such as Diesel and Guess. They identified a gap in the Indian menswear market: the absence of high-quality garments that remain affordable.
Headquartered in Bangalore, ENGYNE is scheduled to debut its Spring-Summer 2025 collection, which will feature an array of meticulously crafted wardrobe essentials. The collection is distinguished by the use of premium Supima cottons and Supima blend yarns, which are known for their exceptional softness, durability, and comfort. Designers have incorporated a variety of textures, including mis-jersey, micro-pique, interlock, jacquard, and cross-loop French terry, each selected for its unique performance characteristics. Utilizing advanced printing methods and refined embroidery, the collection epitomizes the brand’s commitment to delivering international aesthetics and quality.
In a bid to maintain oversight of quality and pricing, ENGYNE will adopt a Digital First and direct-to-consumer (D2C) model. The brand has announced that its collection will be available exclusively through its official website, with plans to launch a mobile application for both Android and iOS shortly thereafter.
As part of its mission to enhance accessibility to premium quality, Director Karthikeyan K. stated, “ENGYNE is not just about fashion; it’s about redefining expectations. Premium quality should be a choice, not a privilege.” The brand emphasizes the importance of craftsmanship without compromising affordability, addressing a long-standing need in the marketplace.
Additionally, ENGYNE is focused on ensuring quality throughout its production process by operating its own vertically integrated manufacturing facility. Director Dinesh D. outlined the benefits of this model, asserting, “Having our own vertically integrated manufacturing facility gives us a unique advantage. We control every step—from fabric selection to final stitching—allowing us to deliver luxury craftsmanship at a fraction of the price. Every ENGYNE garment undergoes the same quality checks as pieces costing three times as much.” This approach enables the brand to uphold strict quality standards across its product offerings.
To target urban millennials and style-conscious professionals, ENGYNE plans to engage with influencers and leverage vibrant social media strategies. Distancing itself from the disposable nature of fast fashion, the brand focuses on crafting enduring styles that undergo extensive wear testing to guarantee lasting quality for consumers.
Beyond the initial launch, ENGYNE has intentions to expand its product range to include shirts, chinos, jackets, and denim in the near future. The brand also sees potential for global outreach, showcasing Indian craftsmanship on a broader scale while adhering to its core principles of delivering exceptional quality at reasonable prices.
Source: Noah Wire Services
