Singapore: As Hari Raya approaches, fashion enthusiasts are exploring various modest wear collections from brands like Zalia and Naelofar, offering options for families, plus sizes, and traditional styles, encouraging shoppers to prepare for the celebration with stylish outfits.
As Hari Raya approaches on March 31, 2025, fashion enthusiasts are ramping up their preparations for the festive occasion. There is an array of brands offering modest wear, with many already showcasing their exclusive Raya collections. Those still in search of suitable outfits are encouraged to explore various options, particularly as some brands also ship from neighbouring countries such as Malaysia and Indonesia.
Among the highlighted brands is Zalia, Zalora’s in-house ethnic wear line that merges luxurious designs with contemporary flair. Featuring a range from understated to embellished outfits at accessible prices, Zalora also offers other modest wear options like Lubna, which extends its offerings to men’s and children’s clothing. Customers can also find exclusive collections from renowned Malaysian designers like Neelofa and Tom Abang Saufi on the Zalora platform.
A family-owned business, Aliaanggun, offers a selection of elegant traditional outfits infused with modern aesthetics. By combining fluid lines with pastel hues, the brand caters to families looking to coordinate their outfits for the festivities. The physical stores are located at Golden Landmark and Arab Street in Singapore.
Simply Rays, a local Muslim-owned label, provides a range of baju raya for children and adults, facilitating options for matching family outfits. The 2025 collection is currently available for pre-order, with opportunities for customers to try them on in-store once the collection is fully released. The store is also situated within Golden Landmark.
Neelofa’s label, Naelofar, renowned for its appealing modest wear, has launched a Pulang collection, celebrating the unity found at home. The brand offers a variety of styles, from classic baju kurung to chic blouse and skirt combinations, all accessible via its website.
Adrianna Yariqa redefines traditional Malay clothing, focusing on simplicity and comfort. Its new Lebaran collection features embroidered baju kurung, with options for menswear and kids’ wear to create family co-ordinated looks. Shoppers can explore its pieces online.
Ozel provides a modern twist to traditional batik clothing, including kebaya for various age groups. While its festive collection for 2025 has not yet launched, customers can find pieces from the previous year available for purchase. The brand has a physical presence at Golden Landmark Shopping Centre.
Natalie La Bella presents a fusion of traditional and modern designs, including outfits in various sizes suitable for women and children. The early February launch of their Eid collection has garnered attention for its nostalgic embroidery styles. Interested buyers can shop through their website.
For plus-size options, Naayela features a range of flowy dresses and traditional baju kurung styles, available in sizes up to 3XL. This brand focuses on comfort and aesthetic appeal, catering specifically to curvier clientele.
Butik Cinta, located in Joo Chiat Complex, allows customers to try before they buy, featuring a variety of designs including kurung and dresses. In addition to their physical store, they also offer items via their TikTok Shop.
Seventy Odd Branches targets customers seeking whimsical styles with an assortment of dreamy fashion pieces. Offering options that can transition from casual work attire to festive wear, the brand caters to a diverse range of tastes.
Naezily showcases fuss-free kaftans that conveniently cater to nursing mothers. A known recent popular addition is the double ribbon design, continuing their tradition of stylish yet practical designs.
Ilaila emphasises casual wear that doubles as festive attire, providing stylish two-piece coordinates suitable for both Raya celebrations and office settings.
Malaysian brand Hanya has launched its Eid collection, featuring modern interpretations of traditional attire such as the Poppi and Naya Kurung Sets, with options available for both adults and children.
Kartini’s Label focuses on Indonesian traditional clothing trends like viscose batik and tulle outerwear. Customers in Singapore can purchase pieces through their Shopee store, allowing them to partake in the latest styles without travelling abroad.
Finally, ASOS Design offers a substantial range of chic pieces that, while not specifically Raya-related, feature modest styles perfect for celebrating. Shoppers can filter their selections to find long-sleeved options suitable for the occasion.
With less than two months left until Hari Raya, shoppers are encouraged to browse these brands and consider their offerings to ensure they find the perfect outfits for the celebrations.
Source: Noah Wire Services
