Fashor unveils new exclusive brand outlets in Bangalore, Chennai, and Coimbatore as part of its strategy to enhance its omnichannel presence and empower women through fashion.
Women’s ethnic wear brand Fashor has recently expanded its footprint with the opening of new exclusive brand outlets (EBOs) in several cities, including Bangalore, Chennai, and Coimbatore. This initiative is part of the company’s strategy to enhance its omnichannel presence, as announced in a release on Monday.
The rollout includes two distinct store formats: Fashor Luxe and Fashor. The Fashor Luxe stores are positioned to offer an upscale shopping experience with limited-edition, high-end ethnic and fusion wear, showcasing intricate craftsmanship and premium fabrics. In contrast, the Fashor stores maintain the brand’s intention of providing affordable, high-quality ethnic and fusion garments aimed at the fashion-forward woman.
The first Fashor Luxe store debuted on Commercial Street in Bangalore on February 16, 2025. Situated in a prime high-street fashion district, this store spans 1,175 square feet across two floors, designed to deliver a luxurious shopping experience. Following this opening, another Fashor Luxe outlet has been launched in T Nagar, Chennai, which is known for its bustling shopping environment.
In addition to the Luxe stores, Fashor has inaugurated outlets in Kattupakkam, Chennai, and RS Puram, Coimbatore. Notably, the Kattupakkam location marks Fashor’s inaugural exclusive brand store and has rapidly gained traction as a sought-after women’s wear destination. The Coimbatore store is characterized by its blend of traditional craftsmanship and contemporary design, making Fashor’s unique collections more accessible to local customers.
Vikram Kankaria, the chief executive officer (CEO) of Fashor, articulated the company’s vision: “Our vision is to democratize designer fashion and bring it closer to women across India. Expanding into Chennai, Coimbatore, and Bangalore allows us to connect with women who appreciate unique designs, inclusive sizing, and affordable pricing. Our expansion isn’t just about growing our retail footprint; it’s about empowering women to express their individuality through fashion.”
Fashor’s expansion efforts also align with its omnichannel strategy, which complements a robust digital presence across platforms including Myntra, Ajio, Nykaa Fashion, and Tata Cliq, in addition to its own website and app. The brand has retail partnerships with established outlets such as Shoppers Stop and Lifestyle. Supported by a significant investment of $5 million from Blume Ventures, Fashor has ambitious plans to launch over 100 exclusive brand outlets throughout India by 2027.
The brand’s rise in popularity has been amplified by its collaboration with Bollywood actress Sara Ali Khan, who serves as the face of the “Dil Se Indian” campaign. As Fashor progresses in its ambition to establish itself as a leading women’s fashion brand in India, the opening of these new stores represents its ongoing commitment to innovation, inclusivity, and a customer-centric approach.
Source: Noah Wire Services
