The Italian outdoor-fashion trainer brand is marking its 10th anniversary with a capsule collection that debuted during Milan Fashion Week.
Flower Mountain, the Italian outdoor-fashion trainer brand influenced by Eastern aesthetics, is gearing up to mark a significant milestone as it celebrates its 10th anniversary. Founded in 2015 by designers and entrepreneurs Keisuke Ota from Tokyo and Yang Chao from Beijing, the brand has steadily gained traction in the fashion industry.
The recent festivities kicked off with the launch of its first capsule collection during Milan Fashion Week in February 2025, which is part of its fall/winter 2025 collection. This capsule is comprised of 12 pieces, including garment-dyed t-shirts and sweatshirts made from premium cotton. The garments are designed to be slightly oversize and unisex, reflecting the brand’s commitment to a genderless aesthetic that aligns with its footwear offerings.
Salina Ferretti, CEO of Falc, which owns Flower Mountain, remarked at an event that featured live painting sessions and a Japanese master calligrapher, “Flower Mountain has grown a lot in recent years. This capsule collection is the teaser that introduces us to the celebration of our brand.” She further elaborated that each t-shirt in the collection was designed by a different artist who illustrated elements that represent Flower Mountain, such as Mount Fuji, dandelions, and traditional Japanese fabrics, which were significant to the initial models launched by the brand.
Flower Mountain products are currently available in approximately 1,000 retail locations worldwide, with significant markets in Italy and Japan, each contributing about 20% to the brand’s sales. The line also enjoys a presence in various European countries, the former Soviet Union, and the United States.
Falc Group, the parent company of Flower Mountain, specializes in both adult and children’s footwear and also owns Voile Blanche, another sneaker brand that emphasizes fashion. The company recorded a turnover of approximately €92 million in 2024, with around 70% of its revenue stemming from exports, highlighting its substantial reach beyond the Italian market.
Source: Noah Wire Services
