Munich: FRNKOW unveils its 2025 campaign, combining Bauhaus aesthetics with bold 1980s and 1990s influences, featuring unisex designs and swimwear. Captured by photographer Eileen Jordan, the collection highlights strength and comfort through structured silhouettes and flowing fabrics, reflecting modern gender fluidity and inclusivity.
FRNKOW has recently launched its 2025 campaign, a creative endeavour that showcases a fusion of historical design influences and modern sensibilities. The campaign, brought to life by Munich-based photographer Eileen Jordan, captures the collection’s unique essence—described as a harmonious blend of power and softness, as articulated in Adriano Batista’s report for “Fucking Young!”
The foundation of the collection draws from the aesthetically clean and precise lines synonymous with Bauhaus design, intertwined with the bold authority characteristic of 1980s and 1990s Wall Street fashion. This powerful juxtaposition is evident in the collection’s designs, which manifest sharp, structured silhouettes while simultaneously incorporating flowing fabrics and romantic details. The careful selection of colour within the collection further accentuates its timelessness, consisting of a palette rooted in classic shades such as black, white, grey, and navy, augmented by delicate hints of light blue to introduce a subtle contrast.
In a significant move towards inclusivity, the collection features unisex designs that seamlessly blend traditionally feminine and masculine elements. This approach not only reflects contemporary ideas of gender fluidity but also underscores the brand’s commitment to modernity and relevance within a rapidly evolving fashion landscape. The selection of materials complements this ethos; sturdy textiles such as wool and cotton are thoughtfully paired with softer textures, resulting in pieces that harmoniously balance strength and comfort.
Adding a new dimension to its offerings, FRNKOW’s latest collection includes swimwear for the first time, marking an expansion of the brand’s essentials line. This new addition stands alongside the already popular underwear line, providing a wider range of options for consumers who appreciate a marriage of sensuality and practicality in their fashion choices.
The creative direction behind the campaign is attributed to Frank Lin, while the lighting was expertly managed by Benni Herbst. Notable mention is made of the models involved—Antonin Farouk Hofmann and Damien Colart—who represent Nest Model Management. The incorporation of professional artistry and diverse talents underscores the collective effort to bring this innovative collection to life.
In summary, FRNKOW’s 2025 campaign not only pays homage to the rich histories of vintage design movements but also exemplifies the brand’s ability to stay relevant in today’s fast-paced fashion world, successfully marrying historical influences with contemporary trends.
Source: Noah Wire Services
