Bhuvaneshwari M, a former Infosys trainee, transforms floral keepsakes into wearable art through her brand ‘House of Murah,’ offering a sustainable fashion solution.
Bhuvaneshwari M, a former Infosys trainee, has launched a unique venture in the realm of sustainable fashion, turning floral keepsakes into wearable art through her brand, ‘House of Murah.’ This initiative offers a creative solution for preserving cherished memories, allowing customers to transform flowers into fashionable garments such as sarees, shirts, and lehengas. The business uses a technique called eco-printing, which captures the essence of flowers on fabric, ensuring that these mementos remain vibrant and beautiful.
Bhuvaneshwari’s interest in fashion has deep roots, tracing back to her childhood spent under strict traditional expectations. Although she initially pursued a degree in computer science engineering to fulfill family obligations, her passion for design never waned. In her own words, she recounts a pivotal moment in the eighth grade when she expressed her aspiration to become a fashion designer despite not having full knowledge of the field. Her early experiences included creating intricate chalk drawings on her school blackboard and crafting handmade gifts, indicating her early inclination towards creativity.
Her journey in engineering not only equipped her with skills but also served as an avenue to meet her husband, Suriya Murali, and her close friend, Aparna, both of whom played significant roles in her personal and professional development. Bhuvaneshwari credits Aparna for bolstering her confidence and encouraging her to break free from societal pressures that often accompany early marriage. “My confidence and the way I communicate now, everything is because of her,” she stressed in an interview with The Better India.
After securing a double placement in Infosys and Wipro, Bhuvaneshwari chose to train at Infosys in Mysuru, viewing it as a stepping stone towards financial independence and her true passion for fashion. This period allowed her to save enough money to invest in her aspirations, providing her with a crucial buffer against the pressures she faced from family regarding her career choices. In a significant decision, she later chose to pursue her fashion education at NIFT Chennai, marking a turning point in her life.
The idea for House of Murah was born out of a personal experience when Suriya gifted her a bouquet in 2020, which she wished to preserve. Initial attempts at resin preservation were disappointing, leading her to explore eco-printing as a more sustainable solution. After her wedding in 2023, where she sought to immortalize her wedding flowers, she diligently experimented with materials and techniques to create lasting memories in the form of wearable art.
Bhuvaneshwari describes the process of eco-printing as intricate, involving several steps. Flowers provided by clients undergo thorough quality checks, and their preparation includes textile treatments and precise placement on fabric. After soaking, steaming, and natural dyeing, the fabric is customized and tailored to the client’s specifications. To expedite the process, clients are instructed on how to air dry their flowers before sending them to Bhuvaneshwari for printing.
The brand features a range of garments and caters to varied tastes, with prices ranging from Rs 1,400 to Rs 16,000. The response from clients has been overwhelmingly positive, with many expressing joy at receiving preserved wedding flowers in a functional form. Shobiya Arjunan, a customer from Tiruppur, praised the unique preservation method, stating, “This type of preservation is unique, and it looks stunning as well.”
With over 200 orders successfully processed in the past year, House of Murah has thrived as a profitable entity, drawing attention from both domestic and international markets. Bhuvaneshwari’s ambition includes establishing a physical store in the coming years, as she continues to weave memories into fabric, affirming her commitment to sustainable fashion and personal storytelling through her work. The journey from flowers to fashion embodies a unique narrative of transformation, resilience, and personal fulfillment.
Source: Noah Wire Services
