G-Star introduces The Art of Raw initiative, collaborating with artist Bruno Baietto to create unique pieces from recycled denim, blending creativity with sustainability.
In 2023, G-Star unveiled an innovative initiative known as The Art of Raw, aimed at fostering creativity among emerging talent while emphasizing sustainable practices through the recycling of old denim. The initiative is part of a broader commitment to address the environmental challenges posed by denim waste, transforming it into unique art and design objects through collaborative projects with international artists.
The most recent collaboration featured Uruguayan Brazilian artist Bruno Baietto, who created distinctive pieces including an aluminum table and a room divider made from porcelain tiles embossed with denim textures. Baietto’s works are a testament to his upbringing in a family of bakers, where he learned the significance of craftsmanship early in life. This background influences his artistic process, as he likens the art of fashioning materials to a baker’s blending of ingredients to create refined products.
Titled Residual Blueprints, Baietto’s latest collection utilizes denim scraps to create molds, allowing him to imprint the unique characteristics of jeans onto his work. This approach honors the industrial processes behind the materials while preserving the marks of wear and labor. According to Baietto, his methodology embodies a conceptual exploration of design, viewing his creations as a mix of inspiration and critique infused with humor and satire.
While functionality remains a secondary concern in his artistic endeavors, Baietto’s pieces challenge traditional notions of practicality. His aluminum table features an uneven top, while the room divider is purposely designed to be immovable, prompting viewers to reconsider the very meaning of everyday objects. Speaking to The SPIN OFF, Baietto remarked, “The idea of designing collections and being influenced by patterns and the industrial past inspired me, but so did the recycling process and the history behind the materials. There is a clear connection between G-Star’s creative process and mine.”
G-Star’s Art of Raw initiative continues to explore new collaborations and avenues for artistic expression, fostering a dialogue on sustainability and the potential for recycled materials in contemporary design.
Source: Noah Wire Services
