Gant teams up with Isko to introduce a new capsule collection emphasizing sustainable and responsible fashion, featuring high-quality pieces made from recycled materials.
Gant, a renowned American sportswear brand with a legacy dating back to 1949, has joined forces with Isko, a leading global denim specialist, to unveil the Gant x Isko capsule collection. This new collaboration was launched on February 13 and is available online and in selected stores across several countries including the UK, Germany, France, and Sweden.
The partnership between Gant and Isko centers on an adherence to sustainable and responsible fashion, emphasizing a commitment to high-quality, durable products crafted with innovative sustainability. According to Mirela Slowik, Global Product Marketing Manager at Isko, “This collaboration highlights both Gant and Isko’s commitment to responsible fashion, leveraging the innovative use of recycled materials as well as patented fabric technology to create stylish, high-quality, and durable products.”
This capsule collection is characterized by quality and conscious design, featuring pieces made from recycled materials utilizing Isko’s advanced fabric technologies. The collection includes five distinct items: three types of jeans, a jacket, and a shirt. Retail prices for these items range from €150 to €240.
Gant has focused on timeless design and durability throughout its history and continues to work collaboratively with various business partners, with a goal of fostering positive and sustainable development. In 2021, the brand partnered with approximately 50 business partners for the development and manufacturing of its products, which are listed on its website for public access.
Slowik further elaborated on the partnership, stating, “At the heart of this project with Gant is a shared belief in fashion-first thinking, powered by the strength of innovation and sustainability. Together, we’re proving that style and responsibility can go hand in hand while maintaining the highest standards of excellence.”
With the Gant x Isko collection, both brands aim to marry functional fashion with eco-responsibility, offering consumers a blend of style and sustainability in their clothing choices.
Source: Noah Wire Services
