GR10K unveils its first eyewear line in collaboration with Japanese manufacturer FACTORY900, featuring stylish, durable glasses set to debut on February 25th.
GR10K has officially launched its inaugural eyewear collection in collaboration with the renowned Japanese eyewear manufacturer FACTORY900. This new line reinterprets two signature silhouettes from FACTORY900, merging elements of classic design with contemporary aesthetics.
The eyewear collection, which is unisex, features glasses that are crafted in Japan. Each pair boasts 100% anti-UV contrasting lenses, designed to provide both style and protection. The frames are constructed from thick sheets of Japanese cellulose acetate, a material known for its durability and high-quality finish. The collection is characterized by its three-dimensional, aerodynamic design, which symbolizes a blend of cutting-edge fashion and functionality.
The promotional campaign for the eyewear draws heavily from the minimalist and object-focused visual style reminiscent of 2000s video game console advertising, presenting the glasses in a striking yet simplistic manner that emphasizes their design.
The collection is slated to launch on February 25th, and consumers will be able to purchase the eyewear through GR10K’s website and select retail outlets. This debut is expected to attract attention from both fashion enthusiasts and those seeking practical and stylish eyewear solutions.
Source: Noah Wire Services
