Belfast designer Gráinne Maher debuts a new line of clutches inspired by Celtic mythology, gaining praise at Paris Fashion Week and marking a significant shift in her brand strategy.
Gráinne Maher, a renowned designer from Belfast, has recently expanded her creative repertoire by launching a line of Celtic mythology-inspired clutches, receiving considerable acclaim during Paris Fashion Week. Maher, known for her expertise in millinery, introduced these new accessories at a pop-up showroom in Soho, London, coinciding with London Fashion Week earlier this month.
The designer’s venture into the world of handbags marks a significant shift in her business strategy as she seeks to establish a “scalable business model.” Maher expressed her excitement about the new direction, highlighting both the inspiration behind her designs and the positive reception from attendees at the fashion events.
Following her successful presentations, Maher is scheduled to return to Paris in March for another women’s fashion event, where she aims to further showcase her innovative creations and solidify her presence in the international fashion arena. The launch has been described as a pivotal moment in Maher’s career, opening up new avenues for her brand in a competitive industry.
Source: Noah Wire Services
