The GreenTA event, part of Milan Design Week, aims to equip the fashion industry with essential tools for digital sustainability and traceability, featuring key speakers and networking opportunities.
On April 9th and 10th, 2025, the GreenTA event will unfold at the Magna Pars Hotel in Milan as part of the prestigious Milan Design Week. This event, organized by LP Attitude, marks a significant milestone in the intersection of fashion and digital sustainability. Laura Pianazza, the CEO of LP Attitude, emphasized the event’s innovative approach, stating that GreenTA is designed to be a turning point for the fashion industry, with a focus on digital traceability.
The main objective of the event is to equip brands and retailers with essential tools to adopt the Digital Production Passport, a cutting-edge technology aimed at ensuring verifiable traceability of materials and production processes. “This event not only educates but also offers a concrete opportunity to take the first step toward a more sustainable future, a future where the Digital Production Passport will be mandatory in Europe by 2030,” Pianazza shared during an interview.
GreenTA promises a robust program filled with engagement opportunities and in-depth discussions. The schedule includes significant figures in sustainability; on April 9th, attendees will hear from Dr. Alessia Cappello, Councillor for Sustainability of the Lombardy Region, and Dr. Maura Basili, President of Camera Buyer Italia. They will share their insights on the sustainable future of the fashion industry, followed by discussions that tackle legal implications and business opportunities tied to digital traceability.
The event on April 10th will feature a roundtable dedicated to assessing the impact of the Digital Production Passport on business and retail, where technology experts will provide their perspectives. Pianazza stressed that attendees will have unique opportunities to connect and share practical strategies, engage with sustainability pioneers, and prepare for the transition mandated by upcoming regulations, notably the Digital Production Passport requirement in Europe.
Key players in the fashion sector will showcase their sustainable collections at the event, including notable brands such as Xacus, Boggi, Cigala’s, and Kangra. This gathering serves as an invaluable platform for networking and exchanging ideas focused on more ethical practices in fashion. Furthermore, young individuals are actively being engaged; students from IULM and NABA have been invited to participate, ensuring that the discourse around sustainability resonates with the next generation.
Pianazza highlighted the aim of GreenTA as a “sustainable oasis” where brands and retailers can interact, collaborate, and foster positive changes in the fashion industry. Attendees will consider not only local implications but also how technologies and practices can be implemented on a larger scale.
The GreenTA event will officially open to the public on April 10th at 10:00 AM, allowing those interested in sustainability to participate without charge, although prior registration through Eventbrite is mandatory. Overall, the initiative aims to inspire progress towards a more transparent and responsible fashion industry, guided by potential legislation and advancements in digital tools.
For further details, those interested can visit the GreenTA website or access registration links through Eventbrite. The event promises to be a key moment for stakeholders in the fashion industry as they navigate the pressing issues of sustainability and traceability.
Source: Noah Wire Services
