Hailey Bieber showcases an oversized bomber leather jacket she designed for Justin Bieber’s new fashion label SKYLRK, signaling a fresh direction for the celebrity couple’s business ventures and highlighting current trends in retro-modern style.
Hailey Bieber recently showcased a striking new look that not only highlights current fashion trends but also serves as a preview of a forthcoming project linked to her husband, Justin Bieber. The model and entrepreneur was seen wearing an oversized bomber leather jacket featuring maxi shoulder pads—a design she created herself for Justin Bieber’s new brand, SKYLRK. Hailey briefly announced this exciting development on her Instagram story, writing, “Working on creating my favorite jacket of all time,” while tagging the brand’s official profile.
SKYLRK, inspired by Justin Bieber’s alter ego ‘Skylark Tylark,’ has already gained significant attention, accumulating over 351,000 followers since its inaugural post. Notably, Justin Bieber himself broke the news of the new venture with an AI-generated video in which he dramatically sets fire to Drew House, the clothing brand he launched in 2019 alongside his former stylist and partner Ryan Good. Accompanying the video, Justin posted a now-deleted screenshot of Drew House’s Instagram account, stating clearly, “I, Justin Bieber, am no longer involved in this brand. Drew House does not represent me, my family, or my life. If you follow me, do not spend your money on Drew House.” Although the reasons behind this separation remain undisclosed, this pivot marks a notable shift in Justin Bieber’s business endeavors, signaling a fresh focus on SKYLRK, which many anticipate will attract attention from both his fanbase and fashion followers.
Turning to the fashion details in Hailey’s outfit, her look emphasized more than just the new bomber jacket. She paired it with squared-toe loafers and ankle socks, a style combination that is highly fashionable this season. These loafers evoke a nostalgic aesthetic reminiscent of the ’90s and early 2000s, a trend supported by recent collections from major luxury brands such as Bottega Veneta, Prada, and The Row. The square toe design offers an architectural and avant-garde flair, making them suitable for both professional and casual settings. Vogue Spain highlighted this fusion of retro minimalism and modern design as a key element in the model’s ensemble.
While the release date for Hailey’s jacket under the SKYLRK label remains forthcoming, this blend of classic and contemporary styles paired with the buzz around the new brand suggests a promising start for the venture. The project is set to capture the interest of both fashion enthusiasts and fans of the Bieber family, positioning SKYLRK as a potential new player in the fashion industry.
Source: Noah Wire Services
