Mumbai: Promising designer Harsh Vardhan Jalan unveils a groundbreaking couture collection in collaboration with Liva Fabrics, merging innovation and sustainability through eco-friendly materials inspired by the ancient Indian concept of ‘Prana’. The collection highlights the themes of interconnectedness and resilience in fashion.
Promising fashion designer Harsh Vardhan Jalan has launched a groundbreaking couture collection in collaboration with Liva Fabrics, a premium offering from the Aditya Birla Group’s Birla Cellulose. This innovative collection redefines sustainable fashion, drawing its inspiration from the ancient Indian concept of “Prana,” which represents the vital life force that connects all living beings.
Unveiled as part of their commitment to sustainability, the collection celebrates the themes of interconnectedness, resilience, and adaptability, exploring the enduring spirit found within nature and humanity. Crafted from innovative materials such as repurposed waste fish scales, the collection incorporates a blend of traditional craftsmanship combined with modern design aesthetics. Techniques including crochet, traditional embroidery, and distressed yarn create bold, surreal silhouettes that reflect a deeply cultural design philosophy.
Mr. Sree Charan, Vice President Marketing and Global Head of Brands at Birla Cellulose, remarked on the collaboration’s significance. “At Liva, we believe in championing sustainability while delivering fabrics that inspire creativity. Collaborating with Harsh Vardhan Jalan has been a journey of innovation and purpose, as this collection embodies the perfect synergy of nature, fashion, and artistry. It’s a testament to how sustainability can fuel unparalleled design excellence,” he explained.
The colour palette utilised within the collection embodies the cycle of life, death, and renewal, drawing particular inspiration from the essence of trees and their journey through time. The designs aim not only to evoke a deeper connection to nature but also to celebrate the inherent strength and beauty of the human spirit.
Harsh Vardhan Jalan expressed his personal connection to the concept behind his collection. He stated, “’Prana’ is a deeply personal concept to me, as it reflects the flow of life that connects every being. Working with Liva Fabrics allowed me to bring this vision to life through sustainable materials and techniques that honour our cultural heritage while embracing modern aesthetics. This collaboration is a reflection of our shared commitment to innovation, artistry, and the planet.”
The collection aims to redefine luxury fashion by integrating sustainability with innovation, featuring eco-friendly fabrics and exceptional craftsmanship that resonate with conscious consumers who seek value in their wardrobes. This landmark collaboration not only presents Jalan’s visionary designs but also showcases Liva’s revolutionary fabrics, establishing fashion as a potential catalyst for meaningful change.
Liva, the flagship brand of the Aditya Birla Group, is dedicated to promoting sustainable fashion through its 100% nature-based ingredient fabric. The fabrics are ideally suited for creating a range of apparel, home textiles, and nonwoven applications. Sourced sustainably from wood pulp and made from renewable plant-based fibres, Liva fabrics are renowned for their fluidity, breathability, and luxurious drape, providing a seamless fit for environmentally conscious fashionistas seeking style and sustainability in their choices.
Source: Noah Wire Services
