IronKings Golf co-founders launch HBCU Golf to support and promote golf programs at HBCUs across the United States.
Charles Davis and Andre Brooks, co-founders of IronKings Golf, have launched an initiative aimed at boosting awareness and support for golf within Historically Black Colleges and Universities (HBCUs). Their venture, HBCU Golf apparel, is designed not only to celebrate the sport but also to financially support the 33 golf teams at HBCUs across the United States.
The inception of HBCU Golf can be traced back to a frustration experienced by Davis. Speaking to the Atlanta Daily World, he explained that their journey into the golf apparel industry began during the COVID-19 pandemic when they found it challenging to obtain golf apparel that represented their school. The lengthy process of securing licensing deals prompted them to pivot their business strategy. “We thought, ‘Why not cover all HBCUs and their golf programs?'” said Davis. This led to the creation of their first product – six-panel sweat wicker hats made of a blend of polyester and cotton. Their mission evolved into promoting the sport of golf within the African American community, particularly focusing on institutions with established golf programs.
Davis highlighted the challenges that smaller HBCUs encounter concerning golf. Due to the lack of individual scholarships for golf players, funding tends to be limited and awarded to the entire program, resulting in shared scholarships among players. The costs associated with golf, including travel, equipment, and tournament fees, often prove prohibitive. Consequently, many smaller HBCUs find it difficult to compete in the same tournaments as larger schools that have access to more substantial financial resources. Davis articulated the pressing need for increased investment in HBCU golf programs, aiming to draw attention to these obstacles.
IronKings Golf’s growth has largely been organic, aided by endorsements from prominent figures such as Shaquille O’Neal. According to Davis, they have relied heavily on word-of-mouth promotion and have established a presence in professional golf shops nationwide. Their efforts extend to engaging with African American golf communities on platforms like Facebook. The brand has also donated hats to various HBCU golf programs to promote awareness. Although they have not collaborated with major athletes or influencers thus far, they recently partnered with a digital marketing company, allowing their advertisements to reach a broader audience and garner increasing recognition.
Looking forward, Davis expressed their aspirations for the impact of HBCU Golf on the golfing landscape and HBCUs. “Our goal is to inspire pride in HBCU culture, especially among students and alumni,” he stated. Wearing their apparel signifies support not just for golf, but also for HBCUs, sending a message that “we’re here, and we’re doing this.” The founders of HBCU Golf aim to further the dialogue about golf in the African American community and advocate for the acknowledgment of talented athletes from HBCUs in this sport.
Source: Noah Wire Services
