Sydney: Renowned supermodel Helena Christensen reveals her aversion to skinny jeans in a recent interview, emphasising comfort and individuality in her new campaign with Australian brand ROLLA’S, which merges her iconic style with the brand’s retro-chic designs.
In a recent interview with Harper’s Bazaar Australia, renowned Danish supermodel Helena Christensen shared insights into her enduring relationship with denim, notably her aversion to skinny jeans and her preference for more spacious silhouettes. During a casual conversation conducted via WhatsApp as she walked to an appointment, Christensen expressed her fashion philosophy, stating, “It’s just not me to wear something like skinny jeans.” Her candid remarks on denim trends showcased her inclination towards comfort and nostalgia, asserting with a light-hearted tone, “I can definitely answer that with a big no.”
Christensen, who is celebrated as one of the original ‘Magnificent Seven’ supermodels from the 1990s alongside icons such as Naomi Campbell and Cindy Crawford, highlighted her distinctive fashion choices. She voiced a preference for “roomy clothes,” reflecting on the discomfort of squeezing into skinny jeans. Her laid-back attitude, described as “very Australian-adjacent,” aligns well with her role as the ambassador and muse for the Australian denim brand ROLLA’S.
Her enthusiasm for Australian fashion was palpable as she recounted the collaboration with ROLLA’S, saying, “They approached me and asked if I would be part of their new campaign and I was like, ‘Hell yeah!’ I love Australia, I love Australian people and I love Australian design.” Christensen further noted the stylistic similarities between Danish and Australian fashion, praising its coolness and effortlessness.
The new campaign captures Christensen’s signature aesthetic, blending her personal style with ROLLA’S retro-chic designs. In the creative process, she closely collaborated with her long-time best friend and stylist, Camilla Staerk, to curate looks that included cherished personal items and heirlooms, such as a scarf inherited from her grandmother. Reflecting on the campaign, she remarked, “It was just a really fun day and so inspiring,” expressing satisfaction with the campaign’s outcome, which she described as “fresh and real and very much me.”
In discussing her denim preferences, Christensen detailed her love for baggy jeans, favouring styles that offer comfort and ease, such as high-rise straight legs or those that hang on the hips. She mentioned her appreciation for the design of men’s clothing, stating, “It feels less restrictive, and I like that masculine feeling.” Christensen’s style philosophy leans towards balance, merging softer feminine pieces with more structured items, embodying contemporary trends, such as moto boho and Y2K influences.
Interestingly, Christensen admitted that her journey with jeans began later in life, as she only embraced them fully in her mid-30s when she discovered a pair of vintage jeans that ignited her interest. Now, she regards jeans as a fundamental part of her wardrobe. Emphasising their versatility, she shared her approach to maintaining denim, including washing them “hard” to achieve the right level of swing and avoiding ironing for a natural look. “They just look so cool on any body type, any person, any personality,” she said, emphasising the universal appeal of this timeless wardrobe staple.
The campaign featuring Christensen aims to celebrate individuality and personal expression through denim, encapsulating her belief that “you can literally wear a pair till the day you die.” For those interested, the ROLLA’s x Helena Christensen capsule collection is now available, showcasing the fusion of her iconic style with the Australian brand’s aesthetic.
Source: Noah Wire Services
