Hidesign unveils a new line of workwear that combines advanced textile technology with style to address the challenges of climate change.
In Tokyo, fashion meets technology as Hidesign introduces a pioneering line of clothing aimed at addressing the challenges posed by climate change. Announced during a presentation in the skyscraper offices of Sumitomo Chemical Co., this new collection showcases the brand’s innovative approach to workwear, combining functionality with advanced textile technology to prepare humanity for unpredictable future climates.
“We would like to prepare humanity for the future to come,” said Hidesign’s Chief Designer Hideo Yoshii, echoing the company’s vision for the next generation of apparel. The brand has garnered attention over the past two seasons for its unique take on uniform manufacturing, which now caters to both style and hardcore practicality.
At the forefront of Hidesign’s presentation was the introduction of a temperature-regulating fabric called Temp Tune, developed through a collaboration with Sumitomo Chemical. This fabric is engineered at a molecular level to adapt to fluctuating temperatures—absorbing heat during extreme heat conditions and releasing it when temperatures drop. This innovation is a response to the imminent changes expected due to global climate issues.
Among the standout items launched are a small puffer scarf equipped with a heating button, and a flexible ‘heat sheet’ crafted from carbon nanotube film that can be worn over the shoulders to adjust body temperature. Additionally, the collection includes jackets featuring fire injury prevention capabilities. The designs not only serve a practical function but are also visually appealing, incorporating styles such as construction worker pants and super-cropped puffer jackets in a muted grayish-blue palette.
At the heart of Hidesign’s mission is the belief that clothing must adapt to the relationship between the human body and the surrounding environment. Yoshii articulated this perspective, stating, “If the functions required for clothing are defined by the correlation between the various bodies and the various environments, then it is clear that the objects we must face are the body and the global environment.”
As it stands, Hidesign presents a collection that is not merely about aesthetics but rather about finding solutions to the pressing challenges of climate change. With its forward-thinking designs, Hidesign could play a crucial role in how humans equip themselves to face an uncertain future.
Source: Noah Wire Services
