The highly anticipated collection features a diverse array of pieces inspired by femininity, and notable personalities such as Tyla and FKA twigs in its campaign.
The upcoming spring/summer 2025 collection from H&M has been described as a tribute to femininity, exploring themes of mood, sensitivity, and identity. This collection features notable personalities such as Tyla, FKA twigs, and Caroline Polachek in the latest campaign, further cementing H&M’s reputation for exceptional design and its leadership within the realms of music and fashion. The first part of the collection will be available in stores and online starting March 20, 2025.
The H&M collection will be released in two parts that complement each other while also offering unique perspectives. Together, they celebrate the multifaceted nature of contemporary femininity. The first series captures a breath of ethereal bohemia and presents a fresh take on spring style, catering to everything from festival attire to urban chic, while also paying homage to fashion icons of the past. It hints at the wide blouses favored by iconic glam rock musicians and embraces the fluidity and androgyny of new romanticism.
Eliana Masgalos, the design director at H&M, noted, “This season we are inspired by the different stages and moments in women’s lives and the richness of femininity. We wanted to offer exceptional pieces that bring energy and light. The feeling of escapism was very relevant; we wanted to play with beautiful bohemia, rock icons, and festival freedom,” during an interview with WANNABE MAGAZINE.
The collection’s mood is one of subtle and dreamy nostalgia, weaving together past and present in enchanting ways. Vintage-inspired pieces are revitalized with urban and refined edges, and each garment exudes an ethereal and sensual bohemia.
In terms of specific items in the collection, it showcases classic rock ‘n’ roll staples, including voluminous sheer blouses, tie-up shirts, and tunics. The pieces shine with intriguing textures, featuring decorative edges on collars and cuffs, crocheted dresses, braided mini skirts with decorative stitching, and skirts with laser-cut pleats that allow for ease of movement.
Accessories reflect a boho spirit: casual bags in various sizes and finishes can be styled with snake print mules and belts or festival-ready boots. Jewelry comprises necklaces in antique styles, tassel earrings, chunky bracelets, chokers, and elegant metal cuffs and rings.
Marking the arrival of spring, the collection embodies a sense of freedom, vitality, spirit, and light. It will be celebrated with a festival combining fashion and music in Los Angeles on April 9, 2025, honoring the city and its vibrant relationship with cinema, sound, and style.
Further insights and favorite pieces from the collection are expected to be showcased closer to the launch date, providing fashion enthusiasts an opportunity to engage with this new offering from H&M.
Source: Noah Wire Services
