Fashion entrepreneur Hollie Mercedes Peters opens up about her brand CLÒIMH, blending modern design with Scottish craftsmanship and environmental sustainability.
Hollie Mercedes Peters, a prominent figure in the fashion industry, has recently opened up about her journey and the inspirations behind her brand, CLÒIMH. Known for her stylish presence on social media, Peters has merged her love for fashion with a deep appreciation for Scottish heritage and craftsmanship. In an interview with Homes & Interiors Scotland, she reflected on her creative process and the influences that have shaped her brand.
Peters earned her degree in product design before venturing into the fashion world as a visual merchandiser at Topshop, a role that provided her with essential skills in creating visually appealing displays and understanding consumer resonance. It was this experience that ignited her passion for design and guided her entrepreneurial venture with CLÒIMH, which translates to “wool” in Gaelic (pronounced ‘cloy’). She chose this name deliberately to honor Scotland’s rich tradition of wool spinning and knitting, while also appealing to a modern aesthetic that attracts curiosity.
The core philosophy of CLÒIMH revolves around authenticity and contemporaneity, as Peters aims to shine a light on Scottish materials and manufacturing processes. Her designs reflect a fusion of Scandinavian influences and traditional Scottish craftsmanship, enabling her to create modern garments that retain a sense of heritage. Peters emphasizes the numerous benefits of wool, describing it as a renewable and biodegradable material that naturally breaks down without adversely affecting the environment, in contrast to synthetic fibers.
Currently residing in Amsterdam, Peters has adapted well to the city’s lifestyle, particularly enjoying cycling as her mode of transportation. However, she expresses a sense of longing for her home in Scotland, particularly for the friendships, family connections, and the natural beauty that inspires her designs at CLÒIMH. She specifically mentions her fondness for the Scottish landscape, describing the air and views as unique and revitalizing. During her visits back home, she prioritizes hiking, particularly enjoying trails at Goatfell on the Isle of Arran and Ben Lomond, near Glasgow, which she describes as grounding experiences that foster her creativity.
In her personal favorites, Peters shared her positive experience with the CurrentBody LED Mask, which she credited for significant improvements in her skin’s health over the course of three months. Among her essential accessories is the CLÒIMH tied soft wool hood, which she finds both functional for cycling and stylish. Additionally, she recommends the Business of Fashion podcast for its in-depth exploration of contemporary fashion trends and business strategies, underscoring its role in keeping her informed about industry developments.
This feature highlights the journey and aspirations of Hollie Mercedes Peters, as she continues to blend her love for fashion, heritage, and the environment through her innovative brand, CLÒIMH.
Source: Noah Wire Services
