Founded by a Ukrainian couple, Identity Lingerie offers elegant nightwear that promotes individuality, comfort, and ethical production practices.
In the evolving landscape of fashion, IDENTITY LINGERIE is making notable strides by emphasizing self-confidence, individuality, and responsible production. Founded in 2017 by Ukrainian-born partners Diana and Igor, the brand has established a unique niche through its elegant nightwear collection, distinguished by its luxurious materials and inclusive sizing.
Based in the United Kingdom and Ukraine, IDENTITY LINGERIE offers a range of products, from satin robes to lace wraps and plush velvet gowns. These garments are designed for both comfort and sophistication, allowing wearers to feel confident at home, whether they are enjoying a leisurely morning or unwinding after a long day. Diana, a former model, along with Igor, a former photographer, identified a lack of comfortable yet stylish loungewear that speaks to the diverse needs of women. This sparked their commitment to creating a brand that empowers individuals to embrace what makes them unique.
Speaking to Beauty News NYC, Diana reflected on her experiences in the fashion world, stating, “I felt constantly pressured to meet unrealistic standards of beauty,” which motivated her partnership with Igor to foster a more inclusive channel in the fashion industry. The couple, who met in Surrey, England, were influenced by their mothers, both skilled seamstresses. Their vision culminated in a brand that not only respects individual beauty but also prioritizes sustainability.
The company’s products range in size from XS to XXL, with custom sizing options available, ensuring inclusivity in their designs. The focus on sustainable practices is central to IDENTITY LINGERIE’s mission. The brand employs zero-waste strategies, where fabric remnants and returned items are either refashioned or repaired, thus minimizing environmental impact. The design approach of producing small batches helps in reducing waste while allowing responsiveness to customer preferences.
At its production facilities in Sumy, Ukraine, IDENTITY LINGERIE adheres to ethical working conditions, with both Diana and Igor personally overseeing operations to ensure compliance with labor laws. This commitment to ethical production serves not only to enhance the brand’s integrity but also provides crucial support to Ukrainian workers amidst ongoing conflicts in the region.
Despite the luxury feel and thoughtful craftsmanship of the garments, which can range in price from approximately $160 to $500, the founders believe that quality should be affordable in relation to the care provided in their production process. The funds generated from their sales aim to benefit both the business and the local community, particularly those affected by the heightened tensions in the area.
As IDENTITY LINGERIE continues to evolve, it remains focused on its foundational goals of promoting body positivity and ethical practices in fashion. The attention to detail and commitment to sustainability resonate with modern consumers seeking not only stylish apparel but also a brand that reflects their values. For individuals interested in luxurious nightwear that aligns with a responsible ethos, visiting IDENTITY LINGERIE’s website may be the next step in finding the perfect garments that celebrate personal confidence and individuality.
Source: Noah Wire Services
