Bollywood stars like Alia Bhatt, Kangana Ranaut, and Taapsee Pannu are promoting sustainable fashion choices, encouraging a shift from fast fashion to more mindful consumption.
A growing trend in the fashion industry sees Indian celebrities stepping forward to advocate for slow fashion, highlighting sustainability in their wardrobe choices. As awareness of environmental issues and the impacts of fast fashion rises, several prominent figures in Bollywood are embracing the philosophy of conscious clothing. The Masala Magazine Thailand reports on some of these celebrities who are making significant strides in promoting slow fashion.
Alia Bhatt has emerged as a leading figure in this movement. Known for her approachable take on fashion, Bhatt gained notable attention when she chose to wear her wedding saree at a national award ceremony, a decision that resonated with many of her fans. Addressing her perspective on outfit repetition, Alia stated, “Yes, I repeat clothes all the time, I repeat all my accessories too. No one can keep 365 clothes for each day of the year, we should all repeat clothes, and repeating clothes is normal. We need to be mindful about our wardrobe choices because overconsumption of clothes is not good for the environment.” As the founder of an eco-friendly kidswear brand, she not only practices what she preaches but also encourages her audience to consider the ecological footprint of their fashion choices. Beyond her clothing line, Bhatt has invested in a Netflix web series that delves into the environmental and social implications of poaching, further solidifying her commitment to environmental advocacy.
Kangana Ranaut has also made a name for herself as a supporter of sustainable fashion, particularly through her love for handloom textiles. In recent years, Ranaut has consistently showcased an array of cotton handloom sarees, illustrating the rich tapestry of Indian weaving traditions. Her choice of outfits often highlights local artisans and indigenous weaving techniques, aligning with broader goals of empowering crafting communities throughout India. By incorporating these traditional garments into her wardrobe, Kangana not only fosters a connection to India’s cultural heritage but also champions the sustainable fashion movement.
Another notable advocate for slow fashion is Taapsee Pannu, whose wardrobe reflects her commitment to local brands and ethical fashion. Pannu is recognized for her innovative draping styles, lending a modern flair to classic sarees. She frequently collaborates with designers who focus on sustainable practices, as evidenced at the Filmfare OTT Awards when she wore a dress made from repurposed Banarasi fabric. This particular outfit seamlessly fused traditional craftsmanship with contemporary design, showcasing a versatile approach to sustainable fashion. In her work for the Telugu film “Mishan Impossible,” Pannu’s outfits were crafted from recycled materials, further emphasizing her dedication to eco-friendly practices.
These celebrities are among those actively redefining fashion choices in a way that prioritizes sustainability while still embracing style. Their actions and public statements reflect a growing movement within the industry that encourages individuals to reconsider their consumption habits and lean towards more mindful, sustainable fashion practices.
Source: Noah Wire Services
