InnoGen announces its sponsorship of the Sustainable K-Fashion Art Show, showcasing eco-friendly beauty products while promoting environmental awareness in fashion.
InnoGen, a company dedicated to developing anti-aging solutions, including hair loss treatments and skin regeneration products, has announced its participation as a sponsor in the ‘2025 F/W Sustainable K-Fashion Art Show by Hana Art Bank.’ The event commenced on April 14 and will run until May 14, 2025. It is organized by Beauty Korea, focusing on blending art with environmental awareness in the realm of fashion.
The Sustainable K-Fashion Art Show is designed to create value at the intersection of sustainable fashion and art. This year, the exhibit’s theme is ‘Color Homonyms,’ featuring a range of artworks made with upcycled materials, eco-friendly supplies, and digital technology integration. The aim is to promote environmental protection while showcasing the creativity of contemporary artists.
InnoGen will be showcasing its products at the event, including its ‘Volcanic Mito Korea Hair Loss Shampoo’ and ‘Reselby Post Ray Block Cream MD,’ which will be offered as gifts to attendees. Additionally, the company will establish a booth for the duration of the exhibition where it will present its brands—hair care line ‘Volcanic’ and anti-aging skincare line ‘Reselby’—to a diverse audience of beauty and fashion industry professionals, influencers, and event participants.
An InnoGen representative spoke to E Today, stating, “The purpose of raising awareness about the importance of the environment at the Sustainable K-Fashion Art Show aligns with our corporate philosophy of building an eco-friendly brand image, which is why we are happy to participate in this event. We aim to grow as a company that balances economic and environmental outcomes through the importance of sustainability and its practical implementation.”
This initiative underscores InnoGen’s commitment to sustainability while actively engaging with key stakeholders in the beauty and fashion sectors. The event aims to foster a dialogue about the integration of eco-friendly practices into the fashion industry, promoting both social responsibility and artistic innovation.
Source: Noah Wire Services
