The new ‘Try With Mirra’ platform allows customers to test products at home before buying, enhancing confidence and boosting sales in the online retail space.
A new e-commerce solution called Try With Mirra is setting a new standard for online retail by allowing customers to try products at home before purchasing. This innovative “Try Before You Buy” model is particularly beneficial for the luxury eyewear market, exemplified by its recent adoption by AM Eyewear, a brand known for its high-quality sunglasses.
The launch of this platform aims to address a significant challenge faced by online retailers: building customer confidence without the tactile experience of in-store shopping. AM Eyewear’s founder, Kumar, emphasized the importance of physical try-ons in the decision-making process. “Eyewear is a highly personal purchase, and customers want to know how sunglasses will feel before committing to it,” he noted. He also pointed out that enabling customers to sample high-quality sunglasses at home significantly boosts the likelihood of them finding the right fit, which ultimately results in confident purchasing decisions. Kumar added, “With Try With Mirra, 83% of first-time customers keep at least one pair, confirming that when consumers are able to experience the quality and fit firsthand, they are more likely to invest in a product they love.”
The overarching goal of this initiative is to enhance first-time customer conversion rates and reduce cart abandonment, two persistent issues in the online retail landscape. Peter Ceredig-Evans, CEO of Try With Mirra, highlighted that many shoppers hesitate to make online purchases without knowing how a product will fit or feel. “By giving them the ability to experience products at home, we’re helping brands offer a shopping experience that is more aligned with customer expectations,” Ceredig-Evans explained.
Ceredig-Evans provided insight into the financial implications of the platform, stating that across all merchants using Try With Mirra, there is a median increase in average order value (AOV) that is 38% greater than the standard ‘buy now’ AOV. He emphasized, “This demonstrates that when customers have the ability to try on more products at home, before committing to a purchase, they generally end up keeping more, thus increasing AOV and lifetime value.”
Despite the historical attempts within the eyewear sector to implement virtual try-on technologies with varied success, some brands have reverted to physical retail spaces due to consumer preferences for trialing products in person. As Kumar noted, “We’ve seen other brands attempt digital solutions, but many still needed to open stores to provide the physical experience customers want.”
Try With Mirra’s approach of facilitating home try-ons seeks to mitigate the frequency of returns by enabling a more accurate evaluation of product suitability before purchasing. This method aligns with the growing demand among consumers for sustainable shopping practices, as it encourages more thoughtful purchasing decisions and reduces waste.
Ceredig-Evans encapsulated the essence of this innovation, stating, “It’s a simple but effective way to bring the best aspects of in-store shopping into the online space,” highlighting a strategic move toward creating a more personalized and experience-driven online shopping environment.
Currently, Try With Mirra is being rolled out to Shopify fashion retailers across Australia. As more brands begin to incorporate this solution into their e-commerce strategies, potential growth in both customer satisfaction and retailer revenue is anticipated, reshaping the future of online retail.
Source: Noah Wire Services
