Founded in 2020, Lessico Familiare is gaining recognition for its unique approach to fashion, merging innovative design with literary inspiration through its latest collection, ‘Abecedario.’
Lessico Familiare, the Italian fashion brand founded in 2020 by Riccardo Scaburri, Alice Curti, and Alberto Petillo, along with new member and image director Vittoria Santarelli, is making significant strides in the fashion industry through innovative design and sustainable practices. The brand, recognized for utilizing upcycled and found materials, was awarded the 2022 Vogue Italia / Who Is On Next? Franca Sozzani Award, highlighting its commitment to creative change in fashion.
With its name derived from the title of Natalia Ginzburg’s 1963 novel Lessico Famigliare (Family Sayings), Lessico Familiare continues to draw inspiration from personal and domestic narratives. The brand’s latest collection, titled “Abecedario,” focuses on the concept of the alphabet—transforming letters into models that embody the brand’s ethos. In a conversation about the collection, Scaburri explained, “Every single letter is going to have an object, a color, a movie, a character, a dress that belongs to our world.” The collection features around six actual garments, alongside various physical objects and photographs sourced from flea markets, all included in a small companion book.
Scaburri elaborated on the intent behind the collection, stating, “I hope people will understand it; I don’t want them to think that it’s just a table full of objects. I want them to understand that the alphabet is the runway, and the letters are going to be our cast.” This distinctive approach aims to communicate a narrative that intertwines fashion with a literary background, as the brand revisits its origins and seeks to merge clothing with storytelling.
In a nod to the literary influence, Lessico Familiare pays tribute to three significant female authors: Ginzburg, Jane Austen, and Virginia Woolf. The collection goes beyond mere fashion references, aiming to create an immersive experience tied to broader cultural themes. As Scaburri remarked, “I love the idea of escapism in terms of inspiration… this bubble, it’s in a world—you have to deal with what is happening.” He expressed the belief that the significance of language is paramount in the creative process, emphasizing that “a good picture is no longer enough… there should be words as well as the eye, and smell, as well as the thought and the mind too.”
The budding brand has begun gaining visibility in the retail space, with notable stockists in Japan and a recent installation at Dover Street Market Paris, indicating its growing recognition and appeal. As they approach the milestone of their fifth year, the team at Lessico Familiare continues to evolve its identity within the fashion landscape while fostering a blending of literature and visual art.
Source: Noah Wire Services
