The startup JabChaho is catering to high-end consumers in Karachi with specialized laundry and sneaker care services and plans to expand to Lahore and Islamabad by 2025.
Premium laundry and sneaker care startup JabChaho has launched its services in Karachi, specifically targeting high-end consumers seeking specialized treatment for luxury apparel and footwear. The app-based company, which commenced operations in 2024, is currently serving upscale neighborhoods such as DHA, Clifton, and Bath Island, with aspirations to expand to Lahore and Islamabad by 2025.
Salim Karim, the CEO of JabChaho, discussed the startup’s vision in an interview with Business Recorder, emphasizing the potential in Pakistan’s market for premium textile and sneaker care. “JabChaho aims to fill this gap by offering high-quality care for luxury clothing and sneakers,” he remarked, pointing to a demand that remains largely unmet in the region.
JabChaho has developed an efficient pick-and-drop service for its laundry solutions, catering to customers in Karachi’s elite areas. For residents outside their delivery zone, the company has established an Experience Centre, offering walk-in services that include laundry, sneaker cleaning, and tailoring repairs. Since its inception, JabChaho has garnered a customer base of over 1,400 and is experiencing notable growth. According to Karim, the company faces limited direct competition, as comparable luxury services are predominantly available at upscale hotels like Marriott and Avari.
“There are outfits that cost over a million rupees and require extra care to maintain their softness and feel,” Karim explained. He differentiated JabChaho’s offerings by addressing common industry concerns about quality. “Common laundry services often use harsh materials that make fabrics rough—like towels that lose their softness after washing. That won’t happen with us,” he added, highlighting the startup’s commitment to preserving fabric integrity.
Looking forward, JabChaho is preparing for a fundraising round aimed at supporting its forthcoming expansion phase, with plans potentially unfolding later this year. Although Karim was tight-lipped about specific details, he hinted at widening the company’s service offerings, including the introduction of delivery services.
One of the standout features of JabChaho is its specialized sneaker cleaning service, appealing to footwear enthusiasts intent on maintaining the pristine condition of their sneakers. The service emphasizes stain removal, sole restoration, and thorough cleaning, utilizing advanced techniques and high-quality products to enhance the longevity and freshness of items, whether they be delicate silks, durable denims, or premium sneakers.
Adding to its credibility, JabChaho has attracted the attention and endorsement of renowned Pakistani actress Mahira Khan, further solidifying its presence in the luxury care sector.
With a focus on a tech-driven approach, a customer-centric model, and ambitious plans for future growth, JabChaho aims to redefine the landscape of laundry and sneaker care in Pakistan, setting itself apart as a potential leader in this niche market.
Source: Noah Wire Services
