The early 2000s fashion staple is back in style, highlighted by Uniqlo’s EZY Ultra Stretch Jeans, sparking reactions on social media and appealing to a broad audience.
Consumers are experiencing a wave of nostalgia with the recent resurgence of jeggings, an iconic fashion staple from the early 2000s. This unexpected comeback has been largely attributed to the popular Japanese retailer Uniqlo, which has introduced a new product called the EZY Ultra Stretch Jeans. Marketed as “timeless denim sweatpants that are sleek, comfy, and effortless,” these jeggings have quickly become a favorite among fashion enthusiasts and casual wearers alike.
The trend has sparked various reactions on social media, with some users embracing the return of jeggings while others poked fun at the nostalgia. A style-watcher noted on Instagram, “So jeggings are back, cool,” while another user joked, “Is it 2017 again?” The versatility of the EZY Ultra Stretch Jeans is a strong selling point; their unisex, flattering fit implies that anyone can wear them, making them appealing to a broad audience. “Welcome to jeggings, boys!” commented an Instagram stylist, signifying the inclusive nature of this re-emerging trend.
Jeggings made their initial debut alongside the resurgence of skinny jeans in the late 2000s and saw a significant rise in popularity around 2010. The term ‘jeggings’ was officially recognized by the Oxford English Dictionary in 2011, encapsulating the unique blend of the fitted look of jeans with the comfort typically associated with leggings. This year, Uniqlo’s offerings stand out in an increasingly crowded marketplace for affordable, high-quality clothing, bolstered by established staples like their signature white T-shirts and Heattech thermals.
The launch of the EZY Ultra Stretch Jeans features elasticated waistbands and a soft pile lining, appealing to consumers who prioritize comfort without sacrificing style. Available in five different colors, these jeggings are a thoughtful addition to anyone’s capsule winter wardrobe, allowing for easy pairing with various outfits.
Uniqlo’s efforts coincide with another significant denim revival happening in Australia, where the European brand G-Star is making a notable return. Once ubiquitous in Aussie streetwear, G-Star is reintegrating its classic structured ‘Raw’ denim into the current fashion landscape, appealing to both long-time fans and a new generation of consumers. Their plan to expand presence across Australia and New Zealand includes collaborations with major retailers such as David Jones, The Iconic, Glue Store, and Culture Kings, signaling a proactive approach to meeting modern style demands.
G-Star’s managing director, Helder Borges, remarked on the brand’s commitment to innovative design, stating: “For nearly 40 years, G-Star has redefined denim, pushing boundaries and challenging an industry rooted in tradition.” The brand has recently gained renewed visibility through appearances on various notable figures and events, including Paris Fashion Week.
As both Uniqlo and G-Star tap into the nostalgia for early 2000s fashion, the popularity of retro styles seems to resonate with a diverse audience eager for comfort and quality in their clothing choices. With the revival of jeggings and structured denim, consumers are left to navigate this stylish landscape and decide which pieces to incorporate into their wardrobes.
Source: Noah Wire Services
