The latest collection by JEMIOL features boho-chic styles, oversized blazers, and vibrant colors, unveiled in a picturesque photoshoot in Madeira.
The spring-summer 2025 collection from the brand JEMIOL is inspired by the 1970s, showcasing a harmonious blend of nonchalant boho-chic styles. This latest offering features characteristic oversized blazers, delicate dresses, and romantic shirts, capturing the essence of the era. The collection retains JEMIOL’s signature elements, including classic denim and suede shoppers, with the addition of embellished fringe bags.
The designers have drawn heavily from the color palette of the 70s, incorporating soft pastels and cool beige, which are accented by deep indigo and chocolate brown hues. Vibrant saffron yellow tones are utilized throughout the line, providing a lively contrast. The materials chosen for the collection reflect a commitment to quality and comfort, with natural fabrics such as cotton, viscose, and suede at the forefront. This collection is said to seamlessly blend timeless appeal with contemporary trends, catering to women who place importance on both style and comfort.
The photoshoot for this collection took place in the picturesque setting of Madeira, a Portuguese island noted for its volcanic landscapes and modernist architecture. The backdrop enhanced the boho aesthetic, highlighting the designs in a picturesque environment. Jewelry from APART was featured in the campaign, curated by Alicja Werniewicz, with model Michelle Gutknecht among others showcasing the clothing. The atmospheric imagery was captured by photographer Mateusz Stankiewicz, while designer ?ukasz Jemio? oversaw the entire creative concept.
In addition to the photoshoot, the collection had a unique presentation during JEMIOL’s Press Day, held at the Warsaw Rotunda, an emblematic structure recognized for its post-war modernism. For one day, this iconic site was transformed into a runway for the fashion showcase. The event partnered with PKO Bank Polski Private Banking, which served as a patron of culture and art.
Source: Noah Wire Services
