The singer and entrepreneur showcases her latest collaboration, the Cupshe x Kittenish swimwear collection, aimed at empowering women and celebrating post-baby bodies.
Jessie James Decker is showcasing her latest collaboration, the Cupshe x Kittenish swimwear collection, as part of her ongoing venture into fashion and maternal empowerment. The 36-year-old singer and entrepreneur, who welcomed her fourth child just months ago, has embraced her post-baby body and style, sharing a series of captivating poolside photos to highlight the new collection.
This collection, dubbed the “Kissed by the Sun Collection,” draws inspiration from Decker’s travels across the Mediterranean, reflecting vibrant colors, striking prints, and breezy silhouettes designed to evoke a sense of vacation-ready confidence. In discussing this collaboration with Cupshe, Decker emphasized her commitment to fashion that empowers women. “At Kittenish, we share the same vision—empowering women to feel confident, beautiful, and stylish without breaking the bank,” she stated. “We believe in creating pieces that celebrate every woman and every body, at any stage of life.”
The 31-piece collection encompasses a range of swimwear options, including bikinis, one-pieces, cover-ups, vacation dresses, and jumpsuits. In a first for both brands, the line also introduces matching couples’ styles, featuring coordinated button-down tops and board shorts, allowing families to embrace unity in style.
The collaboration is a significant milestone for Cupshe as it ventures into coordinated couples’ fashion. Jessie Han, Senior Marketing Director at Cupshe, lauded Decker’s multifaceted career, dubbing her “unstoppable” in her roles as a mother, singer, songwriter, author, and business owner. “The Kissed by the Sun Collection celebrates our shared creativity, bringing warmth and confidence to every woman who wears it,” Han remarked.
Available now on both cupshe.com and kittenish.com, the collection is priced between $27.99 and $49.99, with sizes ranging from XS to XL. Additionally, select pieces will be featured in Kittenish boutiques located in Nashville and Tampa for a limited period.
Understanding the complexities of body image for mothers, Decker has shared her body-positive advice for women adjusting to their post-baby physiques. “It’s always hard! No matter how confident you are, women are hard on themselves,” she expressed. She encourages women to remember their beauty and explore styles that enhance their appearance, underlining the importance of confidence in feeling good about oneself.
The debut of the collection has been met with enthusiastic responses on social media, with fans commending Decker for her inspiring message and stunning post-baby looks. Comments from followers reveal a deep appreciation for her realistic and encouraging approach to post-pregnancy fashion, with one fan stating, “Thank you for being such an inspiration for moms everywhere! You look amazing, and your message of confidence is everything.”
In addition to her fashion endeavors, Decker continues to thrive in her music and entrepreneurial pursuits, overseeing her growing Kittenish brand while maintaining a devoted fanbase and a loving family. With her new collection, she has intertwined confidence, motherhood, and fashion, making it more accessible for women to feel empowered in their swimwear choices.
Source: Noah Wire Services
