Acclaimed artist John Legend headlined the Move Afrika concert in Kigali, blending music with a fashion statement that pays homage to Rwandan tradition.
On February 21, 2025, the BK Arena in Kigali, Rwanda, transformed into a vibrant showcase of music and culture as acclaimed artist John Legend headlined the Move Afrika concert. This event was organized by Global Citizen in collaboration with pgLang and the Rwanda Development Board, focusing on promoting African cultural industries and addressing significant issues such as youth empowerment, healthcare, and economic opportunities throughout the continent.
Legend’s performance was not just a musical highlight but also a fashion statement, as he took to the stage wearing an impressive outfit designed by Olivier Niyitanga, the creative force behind Tanga Designs. The bespoke attire was a black silk blazer adorned with a striking metallic gold drape, offering a contemporary take on Rwanda’s traditional Mushanana garment. The combination of traditional elements with modern design highlighted the cultural richness of Rwanda while simultaneously embracing innovation.
The black silk fabric of the blazer conveyed a sense of power and sophistication. The gold draping, which flowed gracefully across Legend’s chest and shoulder, drew inspiration from the Mushanana’s signature sash, effectively bridging the past with the future. The blazer featured a tailored double-breasted design, sleek lapels, and subtle cuff embellishments, enhancing its regal yet modern appeal. The shimmer of the metal-mesh textile used for the gold element was particularly eye-catching under the stage lights, adding a dynamic quality to his overall appearance.
Olivier Niyitanga, widely recognized as Gucci Tanga, has established Tanga Designs as a significant player in the Rwandan and broader African fashion landscape since its inception in 2014. A self-taught designer, Niyitanga first gained attention at the young age of 19 when he won the Emerging Designers category at Kigali Fashion Week. His innovative approach to integrating Rwandan traditions with high-fashion concepts has led to widespread acclaim, with notable runs on international fashion stages.
Rwanda itself is evolving into a beacon of innovation and creativity in Africa, known for its advancements in sustainability and economic development. The nation has made considerable strides in establishing itself as a center for artistic and cultural expression, making significant contributions to the global fashion industry. John Legend’s performance in a Mushanana-inspired outfit reflects Rwanda’s rich cultural history while signaling a forward-thinking mindset through the lens of contemporary fashion.
As the concert concluded amidst thunderous applause, it became apparent that Rwanda is not merely a host for international artists but is also carving its niche in shaping the future of African fashion and cultural recognition on a global scale.
Source: Noah Wire Services
